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Metal Signs

Maybe

The top 5 brands take only 17% of clicks. But the products selling today already average 4.7★, so Metal Signs is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$431K/yr1.5M searches / yr
90-day growth
+18.9%search demand this quarter
Competition
11%top-5 click share · 148 brands · 236 sellers

Flapen Score

Metal Signs against its category

The dotted line is the Home & Kitchen average. Past it, Metal Signs is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Signs 1.5M times last year and spent an estimated $431K. The top 5 brands take 17% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $431K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
1.9%
Market size, estimated
$431Ka year
Peak month
December1.6× the quietest month
Top search term
metal signs314K searches a year

02 · Price

A sale here is worth $15.38.

Listings sell for $15.38 on average, from $2.38 to $156.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $15.38 that is $0 to $2K a year per listing.

Average price
$15.38inside the $15 to $100 sweet spot
Price range
$2.38–$156.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #3,126 within Decorative Signs & Plaques. It carries 518 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
85%
Out of stock, average day
3.0%
Average rank
#3,126in Decorative Signs & Plaques
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
236

04 · Newcomers

7 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Metal Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

148 rising

Sellers

236

Top-5 brand share

17%

Top 20: 48%

Top-5 click share

11%

Top 20: 33%

Open market

82%

  • Brand 14%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Metal Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Metal Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal signs314K/yr
  • funny signs161K/yr
  • metal signs for outside101K/yr
  • tin signs143K/yr
  • metal sign101K/yr
  • vintage metal signs71K/yr
  • funny metal signs61K/yr
  • outdoor signs51K/yr
  • vintage signs62K/yr
  • tin sign56K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Signs

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Little small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metal Signs questions

Answered from the same tracked data.