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Metal Headboard King

Fail

Buyers convert on only 0.2% of searches, so Metal Headboard King is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$40K/yr121K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
29%top-5 click share · 28 brands · 58 sellers

Flapen Score

Metal Headboard King against its category

The dotted line is the Home & Kitchen average. Past it, Metal Headboard King is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Headboard King market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Headboard King 121K times last year and spent an estimated $40K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
0.2%
Market size, estimated
$40Ka year
Peak month
August2.2× the quietest month
Top search term
metal headboard king20K searches a year

02 · Price

A sale here is worth $142.97.

Listings sell for $142.97 on average, from $60.83 to $254.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $142.97 that is $0 to $14K a year per listing.

Average price
$142.97above the $15 to $100 sweet spot
Price range
$60.83–$254.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #398 within Beds, Frames & Bases. It carries 974 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
55%
Out of stock, average day
11.7%
Average rank
#398in Beds, Frames & Bases
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
974per listing
Listings tracked
60

04 · Newcomers

11 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top Metal Headboard King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

58

Top-5 brand share

52%

Top 20: 93%

Top-5 click share

29%

Top 20: 64%

Open market

42%

  • Brand 115%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Metal Headboard King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Metal Headboard King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal headboard king20K/yr
  • wrought iron bed frame king14K/yr
  • king size metal headboard16K/yr
  • king metal headboard13K/yr
  • metal king headboard14K/yr
  • king iron bed frame9K/yr
  • black iron bed frame king7K/yr
  • iron king bed frame6K/yr
  • wrought iron bed king6K/yr
  • king headboard metal6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Headboard King

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Assembly/Installation”
1.1%of orders come back
“Assembly was a pain”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Metal Headboard King questions

Answered from the same tracked data.