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Metal Christmas Signs

Fail

The top 5 products take 100% of clicks, so Metal Christmas Signs is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$26K/yr75K searches / yr
90-day growth
+111.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Metal Christmas Signs against its category

The dotted line is the Home & Kitchen average. Past it, Metal Christmas Signs is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Christmas Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Metal Christmas Signs 75K times last year and spent an estimated $26K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +111.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+111.1%
Conversion, latest week
3.0%
Market size, estimated
$26Ka year
Top search term
christmas metal signs11K searches a year

02 · Price

A sale here is worth $11.59.

Listings sell for $11.59 on average, from $5.78 to $17.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.59 that is $0 to $1K a year per listing.

Average price
$11.59under the $15 to $100 sweet spot
Price range
$5.78–$17.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #47,485 within Decorative Signs & Plaques. It carries 25 reviews at 4.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#47,485in Decorative Signs & Plaques
Average rating
4.90 starsAmazon United States average 4.42 stars
Average reviews
25per listing
Listings tracked
3

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Metal Christmas Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 232%
  • Brand 327%

Demand

Metal Christmas Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26AugSepOctNovDecJanFebAugSepOctNovDecJanMar

Peak months: Nov, Dec · busiest ÷ quietest = 149.6× · 9 of 12 months tracked

Search terms

Top Metal Christmas Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas metal signs11K/yr
  • metal christmas signs29K/yr
  • vintage christmas signs6K/yr
  • christmas plaques6K/yr
  • vintage christmas sign6K/yr
  • small christmas signs7K/yr
  • metal christmas sign5K/yr
  • small christmas sign6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Christmas Signs

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Thickness”
2.0%of orders come back
“really thin and they bend easily”
A buyer, on “Thickness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Metal Christmas Signs questions

Answered from the same tracked data.