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Message in a Bottle

Maybe

Products sell for $22.28 on average, inside the sweet spot. But shoppers spend an estimated $53K a year here, so Message in a Bottle is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$53K/yr127K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
38%top-5 click share · 31 brands · 35 sellers

Flapen Score

Message in a Bottle against its category

The dotted line is the Home & Kitchen average. Past it, Message in a Bottle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Message in a Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Message in a Bottle 127K times last year and spent an estimated $53K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
1.9%
Market size, estimated
$53Ka year
Peak month
December1.6× the quietest month
Top search term
message in a bottle93K searches a year

02 · Price

A sale here is worth $22.28.

Listings sell for $22.28 on average, from $5.40 to $56.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.28 that is $0 to $2K a year per listing.

Average price
$22.28inside the $15 to $100 sweet spot
Price range
$5.40–$56.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,657 within Decorative Bottles. It carries 171 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
82%
Out of stock, average day
10.9%
Average rank
#1,657in Decorative Bottles
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
171per listing
Listings tracked
39

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Message in a Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

35

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

38%

Top 20: 82%

Open market

42%

  • Brand 123%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Message in a Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Message in a Bottle

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
2.9%of orders come back
“the bottles are bigger than expected”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Message in a Bottle questions

Answered from the same tracked data.