merten & storck
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$65.43avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,179.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$162K$162K/yr · 60K searches
Price range
Okay$29.27–$252.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, merten & storck is a $162K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 35/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
merten & storck market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $131K–$164K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 16.9%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Merten & Storck65%
- Yonida16%
- Lodge9%
- Armorbear3%
- OXO3%
- Tramontina3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top merten & storck search terms
- carbon steel pan 12 inch14K/yr
- merten and storck carbon steel pan15K/yr
- merten & storck12K/yr
- carbon steel skillet 12 inch4K/yr
- merten and storck7K/yr
- carbon steel frying pan 12 inch3K/yr
- merten & storck carbon steel2K/yr
- merton and storck carbon steel pan3K/yr
Top merten & storck products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merten & Storck 12 Pre-Seasoned Carbon Steel Frying Pan Skillet
Merten & Storck$49.324.2★5,501 rev
Merten & Storck 10 Pre-Seasoned Carbon Steel Frying Pan Skillet
Merten & Storck$42.264.2★5,501 rev
Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet
Yonida$40.104.4★182 rev
Merten & Storck 8 Pre-Seasoned Carbon Steel Frying Pan Skillet
Merten & Storck$29.274.2★5,501 rev
Lodge Seasoned Carbon Steel Skillet - Lightweight High Heat Frying Pan with Long Handle - Quick Temperature Response - Ideal for Searing & Sauting - 12 Inches
Lodge$48.104.3★7,799 rev
Newest
by launch dateYonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet
Yonida$40.10182 rev
Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet with Lid
Yonida$49.66182 rev
Yonida Carbon Steel Pan 10 Inch Nonstick Frying Pan Skillet
Yonida$30.55182 rev
Armorbear Carbon Steel Frying Pan Pre-Seasoned 12-Inch Cooking Skillet Wooden Handle PFAS & PFOA-Free Nitrided Black Fry Pan for Kitchen Camping Chef Use
Armorbear$41.3553 rev
Made In Cookware - Seasoned 12 Carbon Steel Frying Pan - Professional Cookware - Crafted in Sweden - Induction Compatible
Made In$118.72599 rev
Trending
90-day click momentumYonida Carbon Steel Pan 10 Inch Nonstick Frying Pan Skillet
Yonida$30.554.4★
Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet
Yonida$40.104.4★
Yonida Carbon Steel Pan 12 Inch Nonstick Frying Pan Skillet with Lid
Yonida$49.664.4★
Merten & Storck Tri-Ply Stainless Steel 8 Piece Cookware Pots & Pans Set Professional Cooking Multi Clad Measurement Markings Drip-Free Pouring Edges Durable Glass Lids Induction Oven&Dishwasher Safe
Merten & Storck$252.194.5★
Tramontina Carbon Steel 12-Inch Large Frying Pan with Silicone Grip
Tramontina$33.244.1★
What buyers say about merten & storck
What buyers praise and complain about, mined from review topics.What buyers love
“cooks evenly”
“Great pan for non stick cooking”
“Solid quality”
“Cleans up great”
“Light enough so it heats up fast”
“Reasonable price”
“Easy to use”
“Everything sticks”
“Perfect for frying curry”
“saves you from a good quemón when it is at high temperatures”
What buyers complain about
“It rusted in the dishwasher”
“Everything sticks to it”
“Uneven heating”
“this does not cook evenly”
“clearly quality control has declined”
“hoping this coating would come off”
“Surface not flat”
“warps”
“You get very inconsistent heating creating hot spots”
“NOT easy to clean”
Top return reasons
Common questions
- Is merten & storck profitable to sell on Amazon United States?
- The niche generates $162K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the merten & storck niche?
- 7 brands and 32 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in merten & storck?
- Top complaints mined from reviews: Rusts/Corrodes, Adhesion/Stickiness, Heating. The return rate is 5.1% — above our launch gate.
- When does demand for merten & storck peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the merten & storck niche?
- Listings span $29.27–$252.19; the average listing price is $65.43 (sweet spot $15–$100). The average incumbent carries 2,179 reviews — the moat a new listing must climb.