Merten & Storck

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

4.2%

Market size, estimated

$162Ka year

Peak month

December2.2× the quietest month

Top search term

carbon steel pan 12 inch14K searches a year

Listings sell for $65.43 on average, from $29.27 to $252.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $65.43 that is $7K to $16K a year per listing.

Average price

$65.43inside the $15 to $100 sweet spot

Price range

$29.27–$252.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$7K–$16K

Returns

5.1%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #196 within Pots & Pans. It carries 2,179 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

16.9%

Average rank

#196in Pots & Pans

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

2,179per listing

Listings tracked

13

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

49 months