merry christmas sign
Worth a lookShows no brand lock-in (top 5 brands take 33% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Good505avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.04–$126.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 785K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, merry christmas sign is a $66K/yr Amazon United States market (785K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
merry christmas sign market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $142K–$178K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #19,391
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 40%
- Out of stock
- 22.9%
- Avg brand age
- 30 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
37
Top-5 brand share
33%
Top 20: 90%
Top-5 click share
30%
Top 20: 90%
Open market
62%
- RCXsigns8%
- RRMRRM7%
- Booda Brand6%
- Rahase6%
- XMCHJY6%
- ORIENTAL CHERRY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 138.2×
Top merry christmas sign search terms
- merry christmas152K/yr
- christmas signs116K/yr
- merry christmas sign298K/yr
- christmas sign82K/yr
- merry christmas signs10K/yr
- christmas signs for home decor12K/yr
- christmas wooden sign6K/yr
- christmas signs indoor49K/yr
- christmas wall sign16K/yr
- wooden christmas signs11K/yr
Top merry christmas sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vintage Christmas Decor Metal Signs Retro Christmas Decorations For Home Wall Bedroom Rustic Farmhouse Holiday Decoration Gifts 6-piece Winter Welcome Tin Sign 8 x 12 inch
RRMRRM$17.235.0★10 rev
Candy Cane Lane Christmas Decorations 8 Pack Double-Sided Vintage Street Signs of North Pole/Santas Workshop/Gingerbread & More All-Weather Outdoor Christmas Signs Yard Tree Ornament 4 x 14 Inch
Booda Brand$12.544.8★1,642 rev
Rahase Christmas Decorations Christmas Hanging Wooden Sign - Vintage Style Santa Claus Welcome Sign for Front Door Xmas Wall Hanging Decor for Indoor Outdoor Christmas Party Supplies
Rahase$7.194.5★807 rev
Merry Christmas Banner - Premium Heavyweight Paper Holiday Sign with String & Threading Needle for Indoor Fireplace Wall Windows | Traditional Festive Decor (Merry & Bright) (double-sided)
XMCHJY$4.894.5★87 rev
Christmas Decorations - Vintage Merry Christmas Banner for Home Decor
ORIENTAL CHERRY$9.254.3★8,816 rev
Newest
by launch date
Merry Christmas Table Centerpiece Sign Wooden Merry Christmas Decorations with Deers Freestanding Retro Xmas Decoration Sign for Tables Book Shelfs Tiered Tray Fireplace Mantel
PAIVSUN$9.069 rev
Metal Merry Christmas Wall Decor Christmas Sign Letter Decorative
RCXsigns$18.9139 rev
Christmas Wall Decorations Indoor Vintage Christmas Signs for Living room Man Cave Kitchen Bar Dining room bedroom Funny Metal Tin Sign He Just Here For The Cookies (8x12 In)
CUDIG$5.952 rev
Candy Cane Lane Christmas Decorations 8 Pack Double-Sided Vintage Street Signs of North Pole/Santas Workshop/Gingerbread & More All-Weather Outdoor Christmas Signs Yard Tree Ornament 4 x 14 Inch
Booda Brand$12.541,642 rev
Metal Tabletop Decoration with Wood Base
Sereliy$10.0063 rev
Trending
90-day click momentum
Wooden Merry Christmas Sign for Front Door Christmas Front decor for Winter Holiday Xmas Eve New Year Party Photo Booth Prop Supplies(5.513.15 in)
Snlioek$5.630.0★
Christmas Wall Decorations Indoor Vintage Christmas Signs for Living room Man Cave Kitchen Bar Dining room bedroom Funny Metal Tin Sign He Just Here For The Cookies (8x12 In)
CUDIG$5.955.0★
Teenyyou Christmas Table Decoration Merry Bright Christmas Metal Word Sign Merry Bright Table Centerpiece Xmas Party Decor Gift with Wooden Base for Holiday Tabletop Desk Decoration
Teenyyou$8.554.6★
Candy Cane Lane Christmas Decorations 8 Pack Double-Sided Vintage Street Signs of North Pole/Santas Workshop/Gingerbread & More All-Weather Outdoor Christmas Signs Yard Tree Ornament 4 x 14 Inch
Booda Brand$12.544.8★
Woffccrd Womens Funny Christmas Shirts Merry and Bright T-Shirts Christmas Tree Shirts Merry Christmas Graphic Tee Tops (XL 2 Dark Grey)
Woffccrd$9.194.5★
What buyers say about merry christmas sign
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Worth the money”
“Great gift”
“The colors are bright”
“As advertised”
“Very nice and bright”
“Has a nice old-fashioned Christmas style”
“Simple, well designed, and easy to reuse year after year”
“Great size”
“Great little hanging sign, durable”
What buyers complain about
“Disappointing in size”
“Poor quality”
“I was disappointed that this had to be put together”
“Also, it cost way too much to be as cheaply made as it was”
“but it broke in half”
“It is thin though”
“Had to glue together”
“Too orange red”
“There wasnt anything to cushion the product box”
“Product flakey lighting, poor quality”
Top return reasons
Common questions
- Is merry christmas sign profitable to sell on Amazon United States?
- The niche generates $66K/yr across 30 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the merry christmas sign niche?
- 28 brands and 37 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in merry christmas sign?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.1%.
- When does demand for merry christmas sign peak?
- Demand peaks in Nov–Dec; the busiest month runs 138.2× the quietest.
- What does it cost to enter the merry christmas sign niche?
- Listings span $4.04–$126.29; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 505 reviews — the moat a new listing must climb.