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Merry Christmas Sign

Maybe

The top 5 brands take only 33% of clicks. But buyers convert on only 0.6% of searches, so Merry Christmas Sign is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$66K/yr785K searches / yr
90-day growth
+41.1%search demand this quarter
Competition
30%top-5 click share · 28 brands · 37 sellers

Flapen Score

Merry Christmas Sign against its category

The dotted line is the Home & Kitchen average. Past it, Merry Christmas Sign is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merry Christmas Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Merry Christmas Sign 785K times last year and spent an estimated $66K. The top 5 brands take 33% of clicks. Demand peaks in Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 785K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
785K
Growth, 90 days vs prior 90
+41.1%
Conversion, latest week
0.6%
Market size, estimated
$66Ka year
Peak month
December138.2× the quietest month
Top search term
merry christmas152K searches a year

02 · Price

A sale here is worth $14.20.

Listings sell for $14.20 on average, from $4.04 to $126.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $14.20 that is $0 to $1K a year per listing.

Average price
$14.20under the $15 to $100 sweet spot
Price range
$4.04–$126.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #19,391 within Decorative Signs & Plaques. It carries 505 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
97%
Out of stock, average day
22.9%
Average rank
#19,391in Decorative Signs & Plaques
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
505per listing
Listings tracked
30

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Merry Christmas Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

37

Top-5 brand share

33%

Top 20: 90%

Top-5 click share

30%

Top 20: 90%

Open market

62%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Merry Christmas Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 138.2×

Search terms

Top Merry Christmas Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merry christmas152K/yr
  • christmas signs116K/yr
  • merry christmas sign298K/yr
  • christmas sign82K/yr
  • merry christmas signs10K/yr
  • christmas signs for home decor12K/yr
  • christmas wooden sign6K/yr
  • christmas signs indoor49K/yr
  • christmas wall sign16K/yr
  • wooden christmas signs11K/yr

Reviews and returns

What reviews say buyers love and hate about Merry Christmas Sign

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Disappointing in size”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Merry Christmas Sign questions

Answered from the same tracked data.