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Mermaid Towel

Maybe

The top 5 brands take only 49% of clicks. But shoppers spend an estimated $68K a year here, so Mermaid Towel is a Maybe.

Flapen Score
64
64 / 100
Top 4% of 11,240 Home & Kitchen niches · +15 vs the category median of 49
Market size
$68K/yr84K searches / yr
90-day growth
+60.8%search demand this quarter
Competition
43%top-5 click share · 34 brands · 38 sellers

Flapen Score

Mermaid Towel against its category

The dotted line is the Home & Kitchen average. Past it, Mermaid Towel is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Towel market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Towel 84K times last year and spent an estimated $68K. The top 5 brands take 49% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+60.8%
Conversion, latest week
4.5%
Market size, estimated
$68Ka year
Peak month
June3.9× the quietest month
Top search term
mermaid beach towel22K searches a year

02 · Price

A sale here is worth $17.92.

Listings sell for $17.92 on average, from $9.68 to $32.59. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.92 that is $0 to $2K a year per listing.

Average price
$17.92inside the $15 to $100 sweet spot
Price range
$9.68–$32.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Towels. It carries 665 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#232in Towels
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
665per listing
Listings tracked
39

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mermaid Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

34 rising

Sellers

38

Top-5 brand share

49%

Top 20: 89%

Top-5 click share

43%

Top 20: 84%

Open market

45%

  • Brand 113%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Mermaid Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.9×

Search terms

Top Mermaid Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid beach towel22K/yr
  • mermaid towel23K/yr
  • mermaid towel for girls12K/yr
  • mermaid towels7K/yr
  • mermaid beach towels for girls6K/yr
  • little mermaid towel5K/yr
  • little mermaid beach towel4K/yr
  • mermaid bath towel5K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Towel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Color”
14%of negative reviews mention “Size-Overall”
2.0%of orders come back
“The size is not true”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mermaid Towel questions

Answered from the same tracked data.