mermaid table decorations
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a small market ($39K/yr) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great270.8avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.01–$43.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 98K searches
According to Flapen's Amazon United States niche tracking, mermaid table decorations is a $39K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mermaid table decorations market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $41K–$55K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #2,329
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 10.4%
- Avg brand age
- 28 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
79 falling
Sellers
85
Top-5 brand share
26%
Top 20: 61%
Top-5 click share
26%
Top 20: 58%
Open market
69%
- VNSUCV6%
- Yoocat6%
- Ceenna5%
- Prasacco5%
- Hoteam5%
- Oiuyamn5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +33.7% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 3.1×
Top mermaid table decorations search terms
- mermaid table decorations27K/yr
- mermaid centerpieces for tables19K/yr
- mermaid table decor10K/yr
- under the sea table decorations13K/yr
- under the sea centerpieces for tables8K/yr
- mermaid centerpieces8K/yr
- mermaid table5K/yr
- little mermaid centerpieces for tables4K/yr
- mermaid centerpieces for birthday party1K/yr
- little mermaid table decorations2K/yr
Top mermaid table decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mermaid Table Centerpiece Balloons Stand Kit 2 Sets with 2 Sea Shells Foil Balloons 14 Purple Blue Latex Balloons for Birthday Beach Mermaid Theme Sea Theme Party Mermaid Birthday Decorations
VNSUCV$15.984.3★617 rev
Mermaid Birthday Decorations (12-Pack) Little Mermaid Party Decorations for Tables Honeycomb Centerpiece Mermaid Theme Party Supplies
Yoocat$9.064.7★62 rev
Ceenna 3 Pcs Mermaid Table Decorations Birthday Decoration Shiny Foil Spray Centerpieces Shell Model Branches Leaf Glitter Table Centerpieces for Theme Holiday Party
Ceenna$17.294.8★50 rev
Prasacco 22 Pcs Mermaid Birthday Decorations Felt Table Centerpiece DIY Under The Sea Party Decoration Seahorse Starfish Seaweed Coral Decoration for Ocean Theme Mermaid Birthday Party Baby Shower
Prasacco$9.024.4★90 rev
Hoteam 24 Pcs Mermaid Table Decorations Mermaid Birthday Party Supplies Artificial Glitter Coral Branch Table Centerpiece Fake Coral Stem Decoration for Under The Sea Party Ocean Baby Shower Favors
Hoteam$24.815.0★2 rev
Newest
by launch date
12PCS Mermaid Birthday Decorations Mermaid Birthday Honeycomb Centerpieces Mermaid Table Decorations for Under The Sea Party Decorations Ocean Theme Events Birthday Party Favors
ITTEBISS$8.8325 rev
Hoteam 24 Pcs Mermaid Table Decorations Mermaid Birthday Party Supplies Artificial Glitter Coral Branch Table Centerpiece Fake Coral Stem Decoration for Under The Sea Party Ocean Baby Shower Favors
Hoteam$24.812 rev
Hungdao 3 Pcs Jellyfish Lanterns Decorations with LED Lights 16.5 Stand Glowing Jellyfish Table Decor Centerpiece for Ocean Under the Sea Theme Birthday Party Mermaid Party Nautical Decor
Hungdao$25.440 rev
IGIDOLAA 9 Pcs Mermaid Theme Birthday Party Decorations 3D Double Sided Honeycomb Centerpieces for Under the Sea Table Decor Ocean Mermaid Party Supplies for Girls
IGIDOLAA$8.9914 rev
Eaasty 8 Set Mermaid Seashell Flower Boxes Centerpieces Vase Iridescent Shell Shape Gift Box Mermaid Party Favor for Bachelorette Table Baby Shower Birthday Wedding Ocean Beach Party Decor(Purple)
Eaasty$15.668 rev
Trending
90-day click momentumHoteam 24 Pcs Mermaid Table Decorations Mermaid Birthday Party Supplies Artificial Glitter Coral Branch Table Centerpiece Fake Coral Stem Decoration for Under The Sea Party Ocean Baby Shower Favors
Hoteam$24.815.0★
Hungdao 3 Pcs Jellyfish Lanterns Decorations with LED Lights 16.5 Stand Glowing Jellyfish Table Decor Centerpiece for Ocean Under the Sea Theme Birthday Party Mermaid Party Nautical Decor
Hungdao$25.440.0★
IGIDOLAA 9 Pcs Mermaid Theme Birthday Party Decorations 3D Double Sided Honeycomb Centerpieces for Under the Sea Table Decor Ocean Mermaid Party Supplies for Girls
IGIDOLAA$8.994.9★
Amyhill 4 Pcs Large Under The Sea Mermaid Party Decorations Summer Ocean Theme Birthday Party Decor Mermaid Coral Shell Wooden Stand Decor for Vbs Classroom Centerpieces Photo Booths Props
Amyhill$40.615.0★
Eaasty 8 Set Mermaid Seashell Flower Boxes Centerpieces Vase Iridescent Shell Shape Gift Box Mermaid Party Favor for Bachelorette Table Baby Shower Birthday Wedding Ocean Beach Party Decor(Purple)
Eaasty$15.664.6★
What buyers say about mermaid table decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to assemble”
“colors are beautiful”
“Easy to put together”
“As described”
“Size was great”
“The durable material reassured me they would hold up throughout the event”
“The cardstock is fairly sturdy”
“Low price”
“Great quality and lots of fun designs”
“Easy to use”
What buyers complain about
“Plastic Smell”
“I've read reviews where people state that the shells which they received were small and/or broken”
“NOT GREAT ONES AT THAT”
“The poofs are not fun to put together because they always end up looking dumb when I do it”
“when inflated immediately started disenflating”
“the current $22 price, for three pieces, does seem a little high at first”
“BUT NO INSTRUCTIONS”
“False Advertisement”
“Absolutely filthy, covered in gray”
“again very hard to do”
Top return reasons
Common questions
- Is mermaid table decorations profitable to sell on Amazon United States?
- The niche generates $39K/yr across 84 tracked products. 3 of 27 products launched in the last 360 days are still selling. 90-day search growth is +33.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the mermaid table decorations niche?
- 79 brands and 85 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in mermaid table decorations?
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 4.6%.
- When does demand for mermaid table decorations peak?
- Demand peaks in Jul–Aug; the busiest month runs 3.1× the quietest.
- What does it cost to enter the mermaid table decorations niche?
- Listings span $6.01–$43.87; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 271 reviews — the moat a new listing must climb.