Is mermaid shower curtains profitable to sell on Amazon United States?

The niche generates $31K/yr across 69 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (49/100).

How competitive is the mermaid shower curtains niche?

53 brands and 65 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in mermaid shower curtains?

Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.6%.

When does demand for mermaid shower curtains peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the mermaid shower curtains niche?

Listings span $9.69–$29.08; the average listing price is $16.82 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.

mermaid shower curtains

Skip it

A small market ($31K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Review moat

Great298.67

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.82

avg listing price — sweet spot $15–$100

Price range

Good$9.69–$29.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.6%

return rate — above 5% kills the launch gate

Growth

Bad-2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$31K

$31K/yr · 140K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, mermaid shower curtains is a $31K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

mermaid shower curtains market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $34K–$42K; units × avg price
Conversion rate: 1.3%
Avg BSR: #4,195
Page quality: 0%
Prime: 99%
Sponsored: 86%
Out of stock: 12.0%
Avg brand age: 34 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

53 falling

Sellers

Top-5 brand share

30%

Top 20: 71%

Top-5 click share

26%

Top 20: 64%

Open market

66%

DSMEUE9%
ZCHOMI8%
KOKGYM5%
Generic4%
ZQANZQ4%
Sunhe4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top mermaid shower curtains search terms

mermaid shower curtain107K/yr -1.3%1.1% conv.
mermaid shower curtain set12K/yr -25.6%1.7% conv.
shower curtain mermaid8K/yr +5.4%1.3% conv.
little mermaid shower curtain5K/yr -6.5%0.9% conv.
mermaid shower curtains4K/yr +7.8%0.8% conv.
mermaid shower curtains for the bathroom3K/yr +28.5%0.4% conv.

All search terms

Top mermaid shower curtains products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZCHOMI Mermaid Shower Curtain Octopus Coral Fish Teal and Blue Sea Ocean Bathroom Curtains Waterproof Polyester Fabric Bath Curtain 72 x 72 Inch with 12 Hooks

ZCHOMI$19.804.7★202 rev

DSMEUE Mermaid Shower Curtain Vintage Ocean Mermaid Floral Old Abstract Beige Blue Fabric Curtain with Hooks for Bathroom Decor 70x70 Inch

DSMEUE$17.064.7★27 rev

KOKGYM 4Pcs Pink Mermaid Scales Shower Curtain Set with Rugs Sparkly Iridescent Patterns Underwater Ocean Bathroom Decor Machine-Washable Fabric with 12 Pcs Hooks71 x 71in

KOKGYM$21.854.6★102 rev

ZQANZQ Fantasy Mermaid Shower Curtain Tropical Fish Mysterious Sea Animals Blue Ocean Coral Nautical Fairytale Underwater World Coastal Bathroom Decor Set with Hooks

ZQANZQ$13.254.9★20 rev

Stained Glass Mermaid Shower Curtain Vintage Blue Ocean Underwater World Cute Mermaid Jellyfish Coral Nautical Fabric Bathroom Decor Curtain with Hooks 70X70(WXH) Inches

Sunhe$15.434.8★10 rev

Newest

by launch date

DSMEUE Mermaid Shower Curtain for Bathroom Decor Vintage Ocean Themed Floral Girly Funny Blue Fabric Curtain with Hooks 70x70 Inch

DSMEUE$14.321 rev

4mo ago

Fantasy Mermaid Shower Curtain Vintage Oil Painting Art 72 x 72 Inch

TENVSIN$12.462 rev

4mo ago

KOKGYM 4Pcs Pink Mermaid Scales Shower Curtain Set with Rugs Sparkly Iridescent Patterns Underwater Ocean Bathroom Decor Machine-Washable Fabric with 12 Pcs Hooks71 x 71in

KOKGYM$21.85102 rev

11mo ago

LGhtyro Kids Ocean Mermaid Shower Curtain Bathroom Set 60Wx71H Inches Underwater Cartoon Sea Animals Cute Octopus Coral Starfish Jellyfish Bath Accessories Princess Art Home Decor Fabric 12 Pack Hooks

LGhtyro$16.57231 rev

1y ago

CINEKER Mermaid Ocean Shower Curtain Sets for Bathroom 60Wx72H Vintage Retro Teal Sea Shower Curtain Jellyfish Vintage Polyester Bathtub Curtain Seaweed Aesthetic Bathroom Decor with 12 Hooks

CINEKER$15.5174 rev

1y ago

What buyers say about mermaid shower curtains

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Beautiful color”

Quality-Overall19%

“Good quality”

Advertised Vs Actual Product9%

“exactly as shown in the pictures”

Upholstery/Fabric Quality5%

“Nice fabric”

Value For Money5%

“Worth the price”

Design-Overall4%

“Very nice and beautiful design”

Material Quality4%

“Thick durable material”

Size-Overall3%

“Perfect size and all”

Durability3%

“Its durable, lightweight, and beautiful”

Print Quality3%

“Great print adorable shower curtain”

What buyers complain about

Thickness18%

“This one is thicker”

Size-Overall10%

“Larger than I thought”

Color9%

“The yellow high light doesn't look good/ nice in living color”

Brightness/Shine/Glow6%

“Doesnt Glitter or shine”

Quality-Overall6%

“the rest of everything in this set is cheap”

Functionality-Overall4%

“Does not work well keep falling off”

Print Quality3%

“Mermaids face came out printed weird”

Advertised Vs Actual Product2%

“It also does not look like the product photos at all”

Mechanism Issues1%

“It does not stay in place”

Water Resistance1%

“I doesn't repel the water very well though”

Top return reasons

Color34%

Size-Overall14%

Advertised Vs Actual Product12%

Quality-Overall11%

Material Quality8%

Thin4%

Display Colors3%

Print Quality2%

Design-Overall2%

Value For Money2%

Common questions

Is mermaid shower curtains profitable to sell on Amazon United States?: The niche generates $31K/yr across 69 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (49/100).
How competitive is the mermaid shower curtains niche?: 53 brands and 65 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in mermaid shower curtains?: Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 2.6%.
When does demand for mermaid shower curtains peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the mermaid shower curtains niche?: Listings span $9.69–$29.08; the average listing price is $16.82 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.