Mermaid Gifts
FailThe products selling today already average 4.6★, so Mermaid Gifts is a Fail.
- Flapen Score
- 49 / 100Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median49
- Market size
- $99K/yr136K searches / yr
- 90-day growth
- +58.6%search demand this quarter
- Competition
- 70%top-5 click share · 15 brands · 32 sellers
Flapen Score
Mermaid Gifts against its category
The dotted line is the Home & Kitchen average. Past it, Mermaid Gifts is stronger. Inside it, weaker.
Market
The Mermaid Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Mermaid Gifts 136K times last year and spent an estimated $99K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +58.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- +58.6%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $99Ka year
- Peak month
- September3.0× the quietest month
- Top search term
- mermaid toys for girls age 6-833K searches a year
02 · Price
A sale here is worth $18.74.
Listings sell for $18.74 on average, from $5.92 to $39.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $18.74 that is $2K to $5K a year per listing.
- Average price
- $18.74inside the $15 to $100 sweet spot
- Price range
- $5.92–$39.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #54 within Kids' Bedding. It carries 3,389 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #54in Kids' Bedding
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,389per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Mermaid Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
15 falling
Sellers
32
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
26%
- Brand 140%
- Brand 213%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Mermaid Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Mermaid Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mermaid toys for girls age 6-833K/yr
- mermaid gift28K/yr
- mermaid gifts for girls29K/yr
- mermaid birthday gifts13K/yr
- mermaid kids7K/yr
- mermaid birthday gift6K/yr
- toddler mermaid toys6K/yr
- kids mermaid5K/yr
- rainbow mermaid5K/yr
- mermaid gifts for girls 5-73K/yr
Reviews and returns
What reviews say buyers love and hate about Mermaid Gifts
We read the reviews and the return reasons for every product selling here.
“Very large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mermaid Gifts questions
Answered from the same tracked data.









