mermaid balloons
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great23%top-5 click share — an open shelf
Review moat
Good518.18avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$4.77–$22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.85avg listing price — sweet spot $15–$100
Market size
Okay$112K$112K/yr · 244K searches
According to Flapen's Amazon United States niche tracking, mermaid balloons is a $112K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mermaid balloons market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $123K–$148K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #2,639
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 3.0%
- Avg brand age
- 30 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
55 falling
Sellers
78
Top-5 brand share
37%
Top 20: 77%
Top-5 click share
23%
Top 20: 58%
Open market
58%
- sdquskin9%
- JOYFLOAT8%
- Anagram8%
- FunHot6%
- Amscan6%
- Sowide5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×
Top mermaid balloons search terms
- mermaid balloons129K/yr
- mermaid balloon28K/yr
- little mermaid balloons19K/yr
- mermaid tail balloon18K/yr
- mermaid birthday balloons14K/yr
- mermaid foil balloons9K/yr
- ariel balloons6K/yr
- mermaid tail balloons5K/yr
- mermaid party balloons6K/yr
- mermaid ballons4K/yr
Top mermaid balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anagram 30 Shimmering Mermaid Mylar Foil Balloon Birthday Party Decoration
Anagram$8.134.3★66 rev
Mermaid Balloons 60Pcs 12inch Metallic Purple Pink Blue Balloons with Confetti Balloons for Ocean Sea Themed Baby Shower Gender Reveal Birthday Party Decorations
JOYFLOAT$6.904.7★349 rev
Mermaid Birthday Decoration Mermaid Balloons Kit Sea Balloon Tail Foil Balloon for Girls Party Decoration (Number 5)
sdquskin$7.924.5★1,410 rev
34 Little Mermaid Shaped Balloon
Amscan$8.064.6★1,005 rev
Mermaid Balloons 12 Inch Pastel Pink Purple Teal Blue Clear with Seashell Balloon for Girl Sea Theme Baby Shower Birthday Party Decorations
FunHot$8.344.5★115 rev
Newest
by launch dateMermaid Balloons 60Pcs 12inch Metallic Purple Pink Blue Balloons with Confetti Balloons for Ocean Sea Themed Baby Shower Gender Reveal Birthday Party Decorations
JOYFLOAT$6.90349 rev
Mermaid Balloon Arch Kit 145pcs Purple Little Mermaid Party Decorations Metallic Balloons Garland with Tails for Birthday Gender Reveal Under the Sea Ocean Baby Shower Themed Summer Party Supplies
JOYFLOAT$11.3716 rev
Mermaid Balloon Garland Arch Kit 145pcs Purple Pink Blue balloons with Little Mermaid Tails Birthday Party Decorations Balloons for Gender Reveal Under the Sea Ocean Baby Shower Themed Party Supplies
JOYFLOAT$10.1726 rev
Mermaid Balloons with Seashell Foil Balloons Pastel Pink Purple Teal Pearl White Confetti Balloons for Birthday Decorations Sea Theme Baby Shower Party Supplies
FunHot$8.22142 rev
Mermaid Balloons 12 Inch Pastel Pink Purple Teal Blue Clear with Seashell Balloon for Girl Sea Theme Baby Shower Birthday Party Decorations
FunHot$8.34115 rev
Trending
90-day click momentumMermaid Balloons 60Pcs 12inch Metallic Purple Pink Blue Balloons with Confetti Balloons for Ocean Sea Themed Baby Shower Gender Reveal Birthday Party Decorations
JOYFLOAT$6.904.7★
12Pcs Iridescent Round Foil Balloons 22 15 10 4D Clear Ball Balloon Holographic Balloons for Birthday Wedding Folding Rainbow Under The Sea Mermaid Party decoration
Vibzox$14.574.3★
Mermaid Balloon Arch Kit 145pcs Purple Little Mermaid Party Decorations Metallic Balloons Garland with Tails for Birthday Gender Reveal Under the Sea Ocean Baby Shower Themed Summer Party Supplies
JOYFLOAT$11.374.2★
Mermaid Balloon Garland Arch Kit 145pcs Purple Pink Blue balloons with Little Mermaid Tails Birthday Party Decorations Balloons for Gender Reveal Under the Sea Ocean Baby Shower Themed Party Supplies
JOYFLOAT$10.174.7★
Mermaid Birthday Decoration Mermaid Balloons Kit Sea Balloon Tail Foil Balloon for Girls Party Decoration (Number 5)
sdquskin$7.924.5★
What buyers say about mermaid balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Bright colors”
“Good quality”
“Good for the price”
“AS pictured”
“Durability very good”
“the designs were even prettier in person”
“great size”
“it creates a fun”
“Easy set up”
“They blow up nicely”
What buyers complain about
“would not stay inflated”
“Cheap quality”
“Needed more larger balloons”
“Color is off too”
“Didnt last”
“Not as pictured”
“No understandable directions included”
“Not sturdy”
“No way to put it together properly”
“Leakage”
Top return reasons
Common questions
- Is mermaid balloons profitable to sell on Amazon United States?
- The niche generates $112K/yr across 80 tracked products. 3 of 28 products launched in the last 360 days are still selling. 90-day search growth is +34.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the mermaid balloons niche?
- 55 brands and 78 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in mermaid balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Size-Overall. The return rate is 3.5%.
- When does demand for mermaid balloons peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.6× the quietest.
- What does it cost to enter the mermaid balloons niche?
- Listings span $4.77–$22.82; the average listing price is $9.85 (sweet spot $15–$100). The average incumbent carries 518 reviews — the moat a new listing must climb.