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Mermaid Balloons

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $112K a year here, so Mermaid Balloons is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$112K/yr244K searches / yr
90-day growth
+34.0%search demand this quarter
Competition
23%top-5 click share · 55 brands · 78 sellers

Flapen Score

Mermaid Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Mermaid Balloons is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Balloons 244K times last year and spent an estimated $112K. The top 5 brands take 37% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+34.0%
Conversion, latest week
4.7%
Market size, estimated
$112Ka year
Peak month
July3.6× the quietest month
Top search term
mermaid balloons129K searches a year

02 · Price

A sale here is worth $9.85.

Listings sell for $9.85 on average, from $4.77 to $22.82. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $9.85 that is $985 to $2K a year per listing.

Average price
$9.85under the $15 to $100 sweet spot
Price range
$4.77–$22.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$985–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #2,639 within Balloons. It carries 518 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
98%
Out of stock, average day
3.0%
Average rank
#2,639in Balloons
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
518per listing
Listings tracked
80

04 · Newcomers

3 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mermaid Balloons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$7K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

78

Est. top-5 brand share

37%

Top 20: 77%

Est. top-5 click share

23%

Top 20: 58%

Open market

58%

  • sdquskin9%
  • JOYFLOAT8%
  • Anagram8%
  • FunHot6%
  • Amscan6%
  • Sowide5%

Demand

Mermaid Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Mermaid Balloons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mermaid balloons129K/yr
  • mermaid balloon28K/yr
  • little mermaid balloons19K/yr
  • mermaid tail balloon18K/yr
  • mermaid birthday balloons14K/yr
  • mermaid foil balloons9K/yr
  • ariel balloons6K/yr
  • mermaid tail balloons5K/yr
  • mermaid party balloons6K/yr
  • mermaid ballons4K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Balloons

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
24%of negative reviews mention “Inflation/Deflation”
3.5%of orders come back
“would not stay inflated”
A buyer, on “Inflation/Deflation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mermaid Balloons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data