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Menu Stand

Maybe

Products sell for $26.78 on average, inside the sweet spot. But an estimated 6.2% of orders come back, so Menu Stand is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$849K/yr961K searches / yr
90-day growth
+29.8%search demand this quarter
Competition
50%top-5 click share · 23 brands · 31 sellers

Flapen Score

Menu Stand against its category

The dotted line is the Home & Kitchen average. Past it, Menu Stand is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menu Stand market on Amazon at a glance

Shoppers on Amazon United States searched for Menu Stand 961K times last year and spent an estimated $849K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 961K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $849K a year.

Searches, last 12 months
961K
Growth, 90 days vs prior 90
+29.8%
Conversion, latest week
3.3%
Market size, estimated
$849Ka year
Peak month
May3.3× the quietest month
Top search term
welcome sign stand184K searches a year

02 · Price

A sale here is worth $26.78.

Listings sell for $26.78 on average, from $10.19 to $41.29. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $26.78 that is $40K to $54K a year per listing.

Average price
$26.78inside the $15 to $100 sweet spot
Price range
$10.19–$41.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$40K–$54K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Display Stands. It carries 1,031 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#386in Display Stands
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,031per listing
Listings tracked
27

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Menu Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

31

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

50%

Top 20: 90%

Open market

37%

  • Brand 126%
  • Brand 218%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Menu Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Menu Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • welcome sign stand184K/yr
  • sign stand234K/yr
  • wedding sign stand86K/yr
  • sign holder stand60K/yr
  • sign stands for display52K/yr
  • wedding sign holder39K/yr
  • table signs41K/yr
  • standing sign27K/yr
  • stand for sign30K/yr
  • welcome sign holder25K/yr

Reviews and returns

What reviews say buyers love and hate about Menu Stand

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Strength”
28%of negative reviews mention “Strength”
6.2%of orders come back
“Cheap and fragile”
A buyer, on “Strength”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Menu Stand questions

Answered from the same tracked data.