Mens Towel Wrap

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

+11.6%

Conversion, latest week

4.5%

Market size, estimated

$121Ka year

Peak month

December2.8× the quietest month

Top search term

mens towel wrap26K searches a year

Listings sell for $23.65 on average, from $8.76 to $69.36. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.65 that is $0 to $2K a year per listing.

Average price

$23.65inside the $15 to $100 sweet spot

Price range

$8.76–$69.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #285 within Towels. It carries 880 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

7.2%

Average rank

#285in Towels

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

880per listing

Listings tracked

55

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months