mens towel
Worth a lookShows a sweet-spot price point ($24.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$24.03avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Price range
Great$4.38–$66.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 214K searches
Review moat
Bad8,827.94avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens towel is a $134K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
mens towel market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $96K–$120K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 84%
- Out of stock
- 6.0%
- Avg brand age
- 46 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
47
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
27%
Top 20: 58%
Open market
38%
- Tommy Hilfiger23%
- Utopia Towels13%
- Lacoste8%
- Amazon Basics7%
- GLAMBURG6%
- HOMEXCEL5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +8.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top mens towel search terms
- single bath towel26K/yr
- bath towels 2 pack18K/yr
- tommy hilfiger towels23K/yr
- cotton bath sheet21K/yr
- tommy hilfiger bath towels14K/yr
- bath blankets towels for adults14K/yr
- 35x70 bath towels13K/yr
- single towel10K/yr
- bath towel 2 pack9K/yr
- bath towel single9K/yr
Top mens towel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Towels Jumbo Bath Sheet 2 Piece 600 GSM 35 by 70 Inches 100% Ring Spun Cotton Absorbent and Quick Dry Extra Large Bath Towel Grey
Utopia Towels$28.434.4★56,354 rev
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels Ideal for Gym Travel Camp Pool - Black
GLAMBURG$13.574.1★9,584 rev
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American Dark Blue 2 Piece)
Tommy Hilfiger$24.994.5★93 rev
Orighty Bath Towels Pack of 2(27 x 54) - Soft Feel Highly Absorbent Quick Drying Microfiber for Body Sport Yoga SPA Fitness - Grey
Orighty$14.094.3★6,839 rev
Amazon Basics 2-Piece Quick-Dry Oversize Bath Towel 100% Cotton 54 x 30 White
Amazon Basics$16.714.1★10,043 rev
Newest
by launch date
Tcbelosion Bath Towel Large 55 x 27 Inches Ultra Soft and Breathable Bathroom Towel Lint-Free Quick Dry Skin-Friendly and Lightweight Perfect for Bathroom Shower Gym and Beach Beige
Tcbelosion$8.97142 rev
HOMEXCEL Grey Bath Towels 2 Pack Microfiber Bathroom Towel Super Soft Highly Absorbent Bath Towel Set Quick Drying Towels for Sport Yoga SPA Fitness
HOMEXCEL$12.342,126 rev
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American Dark Blue 2 Piece)
Tommy Hilfiger$24.9993 rev
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American White 2 Piece)
Tommy Hilfiger$29.7993 rev
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American Dark Blue 6 Piece)
Tommy Hilfiger$40.3093 rev
Trending
90-day click momentumTcbelosion Bath Towel Large 55 x 27 Inches Ultra Soft and Breathable Bathroom Towel Lint-Free Quick Dry Skin-Friendly and Lightweight Perfect for Bathroom Shower Gym and Beach Beige
Tcbelosion$8.974.0★
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American Beige 6 Piece)
Tommy Hilfiger$38.004.5★
Lacoste Heritage 100% Supima Cotton Bath Towel Navy 30 x 54 Highly Absorbent & Quick Drying Premium Super Soft Bath Towel Bathroom Essential Gift for All Occasions Machine Washable
Lacoste$16.924.5★
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American Dark Blue 6 Piece)
Tommy Hilfiger$40.304.5★
Tommy Hilfiger - Bath Towel Set Absorbent Cotton Terry with Zero Twist Medium Weight Oeko-Tex Certified (Modern American Dark Blue 2 Piece)
Tommy Hilfiger$24.994.5★
What buyers say about mens towel
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery soft”
“Excellent product”
“The are big and fluffy and look great,”
“Great Value”
“They are absorbent”
“accurate color”
“These bath sheets are nice and large and are thick”
“Very absorbent washes great”
“Soft and comfortable”
“As described”
What buyers complain about
“Not thick enough”
“AWFUL quality”
“are very long”
“Could be more absorbent”
“Need to be washed a couple of times”
“FULL OF LINT”
“Does not dry”
“Very thin and cheap material”
“Very deceiving”
“Not Quite worth the price”
Top return reasons
Common questions
- Is mens towel profitable to sell on Amazon United States?
- The niche generates $134K/yr across 77 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mens towel niche?
- 34 brands and 47 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in mens towel?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 1.9%.
- When does demand for mens towel peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the mens towel niche?
- Listings span $4.38–$66.87; the average listing price is $24.03 (sweet spot $15–$100). The average incumbent carries 8,828 reviews — the moat a new listing must climb.