Mens Towel

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months

214K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

2.6%

Market size, estimated

$134Ka year

Peak month

June1.5× the quietest month

Top search term

single bath towel26K searches a year

Listings sell for $24.03 on average, from $4.38 to $66.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.03 that is $0 to $2K a year per listing.

Average price

$24.03inside the $15 to $100 sweet spot

Price range

$4.38–$66.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #155 within Towels. It carries 8,828 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

94%

Out of stock, average day

6.0%

Average rank

#155in Towels

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

8,828per listing

Listings tracked

77

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months