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Mens Birthday Decorations

Maybe

The top 5 brands take only 35% of clicks. But demand is soft, at -9.3% this quarter, so Mens Birthday Decorations is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$143K/yr408K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
26%top-5 click share · 60 brands · 65 sellers

Flapen Score

Mens Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Mens Birthday Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Mens Birthday Decorations 408K times last year and spent an estimated $143K. The top 5 brands take 35% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
3.0%
Market size, estimated
$143Ka year
Peak month
January1.8× the quietest month
Top search term
globos de cumpleaos para hombre97K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $4.39 to $24.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $11.74 that is $0 to $1K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$4.39–$24.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #903 within Balloons. It carries 1,955 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#903in Balloons
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,955per listing
Listings tracked
71

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mens Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

60 falling

Sellers

65

Top-5 brand share

35%

Top 20: 72%

Top-5 click share

26%

Top 20: 64%

Open market

61%

  • Brand 113%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Mens Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Mens Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • globos de cumpleaos para hombre97K/yr
  • birthday decorations blue46K/yr
  • blue birthday decorations for men32K/yr
  • blue happy birthday decorations32K/yr
  • birthday balloons for men28K/yr
  • birthday room decorations for men26K/yr
  • happy birthday decorations blue25K/yr
  • happy birthday balloons for men21K/yr
  • husband birthday decorations19K/yr
  • feliz cumpleaos decorations7K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Birthday Decorations

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Inflation/Deflation”
2.6%of orders come back
“Deflated quickly”
A buyer, on “Inflation/Deflation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mens Birthday Decorations questions

Answered from the same tracked data.