menorah
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.56avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Review moat
Great458.41avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$0.01–$160.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$313K$313K/yr · 865K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, menorah is a $313K/yr Amazon United States market (865K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
menorah market data
- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $814K–$977K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 9.6%
- Avg brand age
- 59 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
29
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
22%
- BRTAGG20%
- Ner Mitzvah20%
- The Dreidel Company13%
- YU FENG12%
- Zion Judaica Ltd9%
- Ateret Judaica5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 73.5×
Top menorah search terms
- menorah505K/yr
- hanukkah menorah123K/yr
- menora14K/yr
- menorahs21K/yr
- jewish menorah6K/yr
- manorah14K/yr
- menorahs for chanukah54K/yr
- chanukah menorah21K/yr
- menorah 9 branch14K/yr
- menorah candle holder25K/yr
Top menorah products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Tribes of Israel Menorah Jerusalem Temple 7 Branch Jewish Candle Holder (5 Inches Gold)
BRTAGG$13.214.6★1,593 rev
4.3 7-Branch Hanukkah Menorah Candle Holder for Shabbat Menorahs
YU FENG$11.524.3★774 rev
Hanukkah Menorah - Fits All Standard Chanukah Candles - Modern Jeweled Candle Menorahs for Chanukah - Blue Traditional Star - Ner Mitzvah
Ner Mitzvah$55.194.8★47 rev
BRTAGG 12 Tribes of Israel Menorah Jerusalem Temple 7 Branch Jewish Candle Holder (8 Inches Gold)
BRTAGG$28.244.6★1,593 rev
Ner Mitzvah Hanukkah Menorah Candles Dreidels Chanukah Guide Complete Set - Metal Standard Version
Ner Mitzvah$19.464.4★1,055 rev
Newest
by launch date
kate spade new york Oak Street Menorah Traditional Hanukkah Indoor Decor Decorations
kate spade new york$42.7243 rev
The Dreidel Company Hanukkah Silver Mini Menorah with Candles Classic 5 inch Great for Travel Hanukkah Decor Centerpiece
The Dreidel Company$14.35367 rev
AIM & GGKK Jewish Candle Sticks Menorah 7 Branches - 12 Tribes of Israel Candle Holder for Hanukkah and Kwanzaa Jerusalem Temple Menorah (8 Inches Gold)
AIM & GGKK$25.0284 rev
Zosing 8MM Tungsten Carbide Jerusalem Menorah Symbol Seven Brances Ring Comfort Fit Band
Zosing$0.010 rev
Hanukkah Menorah Complete Set - Menorahs for Chanukah - Includes Menorah Hanukkah Candles Dreidels Play Coins Chanukah Guide
Ner Mitzvah$24.90117 rev
Trending
90-day click momentumZosing 8MM Tungsten Carbide Jerusalem Menorah Symbol Seven Brances Ring Comfort Fit Band
Zosing$0.010.0★
Salomons Menorah Brass 4898B high 18 7 Branch Menorah Candles Menorah from Israel The holy Land -Jerusalem
SALOMONS MENORAH$160.995.0★
BRTAGG 12 Tribes of Israel Menorah Jerusalem Temple 7 Branch Jewish Candle Holder (8 Inches Gold)
BRTAGG$28.244.6★
4.3 7-Branch Hanukkah Menorah Candle Holder for Shabbat Menorahs
YU FENG$11.524.3★
AIM & GGKK Jewish Candle Sticks Menorah 7 Branches - 12 Tribes of Israel Candle Holder for Hanukkah and Kwanzaa Jerusalem Temple Menorah (8 Inches Gold)
AIM & GGKK$25.024.6★
What buyers say about menorah
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Very nice fit”
“While the thoughtful design ensures its not just decorative”
“Good value for what I payed”
“Holds candles well”
“Everything included”
“Makes a great gift”
“Looks Nice and Shiny”
“Very nice and durable”
“It was just what I was looking for”
What buyers complain about
“Can't find candlesticks that fit”
“Flimsy”
“the base was not as advertised- felt it was a bit unstable”
“lighter weight than expected”
“probably not new”
“it showed up kinda crooked”
“poor quality build”
Top return reasons
Common questions
- Is menorah profitable to sell on Amazon United States?
- The niche generates $313K/yr across 39 tracked products. 90-day search growth is -24.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the menorah niche?
- 17 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in menorah?
- Top complaints mined from reviews: Size-Overall, Strength, Balance/Stability. The return rate is 4.5%.
- When does demand for menorah peak?
- Demand peaks in Nov–Dec; the busiest month runs 73.5× the quietest.
- What does it cost to enter the menorah niche?
- Listings span $0.01–$160.99; the average listing price is $32.56 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.