Is memory foam rug profitable to sell on Amazon United States?

The niche generates $57K/yr across 79 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (46/100).

How competitive is the memory foam rug niche?

21 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in memory foam rug?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.7%.

When does demand for memory foam rug peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the memory foam rug niche?

Listings span $7.96–$55.81; the average listing price is $19.28 (sweet spot $15–$100). The average incumbent carries 16,259 reviews — the moat a new listing must climb.

memory foam rug

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.28

avg listing price — sweet spot $15–$100

Price range

Great$7.96–$55.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad16,258.86

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 153K searches

According to Flapen's Amazon United States niche tracking, memory foam rug is a $57K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

memory foam rug market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 1.9%
Avg BSR: #139
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

35%

Top 20: 61%

Open market

17%

Yimobra56%
OLANLY10%
YIHOUSE6%
Clara Clark5%
GORILLA GRIP4%
RUN HELIX2%
Open — no brand owns it (15 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top memory foam rug search terms

yimobra bathroom rugs45K/yr -2.5%1.0% conv.
memory foam bath mat set of 211K/yr +47.7%1.4% conv.
green memory foam bath mat7K/yr +26.0%0.1% conv.
memory foam bath runner6K/yr +18.0%0.0% conv.
bathroom rugs sets 2 piece memory foam8K/yr -31.3%1.5% conv.
memory foam bathroom mat set5K/yr +49.5%1.2% conv.
blue memory foam bath mat5K/yr +6.3%1.0% conv.
foam shower mat6K/yr -0.5%2.1% conv.
bathroom rugs memory foam set of 26K/yr +8.5%1.1% conv.
yimobra bath mat8K/yr -1.4%2.1% conv.

All search terms

Top memory foam rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yimobra Bathroom Rugs Non Slip Washable Ultra Soft and Water Absorbent Bath Mats Fluffy Shower Mat Outside Plush Matts for Bathroom Floor/Sink 24X17 Home Decor Accessories Light Gray and White

Yimobra$9.384.6★10,258 rev

Yimobra Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Bath Mat Set Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink (17x24 & 31.5x20 Inch Gray)

Yimobra$18.524.5★8,579 rev

Yimobra Bathroom Rugs Non-Slip Washable Extra Soft & Absorbent Chenille Bath Mat Quick-Dry Plush Shaggy Floor & Vanity Bath Rugs for Tub & Shower Modern Home Decor Accessories 24 x 17 Grey

Yimobra$9.084.6★54,769 rev

Yimobra Memory Foam Bath Mat Super Soft Absorbent Bathroom Rug Non Slip Quick Dry Machine Washable Floor Carpet for Tub Shower Home Decor Accessories 24x17 Grey

Yimobra$9.104.5★55,104 rev

OLANLY Thick Memory Foam Bathroom Rugs 30x20 Soft Absorbent Bath Mat Grey

OLANLY$9.894.5★5,223 rev

Newest

by launch date

YIHOUSE Memory Foam Bathroom Rugs Sets 2 Piece - Extra Thick Ultra Soft Absorbent Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower Home Decor (32x20+24x17 Dark Grey)

YIHOUSE$24.85178 rev

4mo ago

YIHOUSE Bathroom Rugs Sets 2 Piece Towel-Like Soft Absorbent Thick High Density Memory Foam Bath Mat Set Non-Slip Machine Washable Bath Rugs for Bathroom Tub & Shower (32x20+24x17 Dark Grey)

YIHOUSE$23.9085 rev

5mo ago

OLANLY Memory Foam Bathroom Rugs Mats Sets 2 Piece 24x16+30x20 Grey

OLANLY$20.27143 rev

6mo ago

OLANLY Memory Foam Bath Mat 30x20 Super Soft and Absorbent Bathroom Rugs

OLANLY$8.211,411 rev

6mo ago

Memory Foam Bathroom Rugs Sets 2 Piece - Super Soft Absorbent Quick Dry Memory Foam Bathroom Rugs Machine Washable Non Slip Floor Carpet for Tub Shower & Single Sink 16x24 & 20x20 (Light Grey)

BOANKODU$14.9083 rev

7mo ago

What buyers say about memory foam rug

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Amazing softness”

Quality-Overall13%

“A quality mat”

Value For Money8%

“Good buy for the money”

Comfort-Overall7%

“Nice and comfortable”

Advertised Vs Actual Product6%

“As advertised”

Color6%

“Colors are beautiful”

Absorbency6%

“Super absorbent”

Size-Overall5%

“Beautiful fit”

Thickness3%

“the pile is thick”

Grip3%

“Does not slip”

What buyers complain about

Size-Overall16%

“Very long”

Thickness10%

“Not thick as explained in description”

Quality-Overall8%

“Bad quality”

Grip6%

“it doesn't grip very well”

Advertised Vs Actual Product6%

“False Advertising”

Adhesion/Stickiness4%

“Poor adhesion”

Color3%

“Turned brown rapidly”

Absorbency2%

“Not absorbing”

Durability2%

“fell apart”

Value For Money2%

“Not worth the price”

Top return reasons

Size-Overall37%

Color19%

Advertised Vs Actual Product8%

Quality-Overall7%

Material Quality5%

Thickness4%

Thin3%