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Memory Foam Rug

Fail

Shoppers spend an estimated $57K a year here, so Memory Foam Rug is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$57K/yr153K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
35%top-5 click share · 21 brands · 31 sellers

Flapen Score

Memory Foam Rug against its category

The dotted line is the Home & Kitchen average. Past it, Memory Foam Rug is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Foam Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Memory Foam Rug 153K times last year and spent an estimated $57K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
1.9%
Market size, estimated
$57Ka year
Peak month
January1.7× the quietest month
Top search term
yimobra bathroom rugs45K searches a year

02 · Price

A sale here is worth $19.28.

Listings sell for $19.28 on average, from $7.96 to $55.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.28 that is $0 to $2K a year per listing.

Average price
$19.28inside the $15 to $100 sweet spot
Price range
$7.96–$55.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #139 within Bath Rugs. It carries 16,259 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#139in Bath Rugs
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
16,259per listing
Listings tracked
79

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Memory Foam Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

31

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

35%

Top 20: 61%

Open market

17%

  • Brand 156%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (15 brands, 17%)

Demand

Memory Foam Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Memory Foam Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yimobra bathroom rugs45K/yr
  • memory foam bath mat set of 211K/yr
  • green memory foam bath mat7K/yr
  • memory foam bath runner6K/yr
  • bathroom rugs sets 2 piece memory foam8K/yr
  • memory foam bathroom mat set5K/yr
  • blue memory foam bath mat5K/yr
  • foam shower mat6K/yr
  • bathroom rugs memory foam set of 26K/yr
  • yimobra bath mat8K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Foam Rug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Very long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Memory Foam Rug questions

Answered from the same tracked data.