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Memory Foam Pillows King

Maybe

Products sell for $67.55 on average, inside the sweet spot. But demand is soft, at -21.9% this quarter, so Memory Foam Pillows King is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$1.2M/yr327K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
36%top-5 click share · 31 brands · 44 sellers

Flapen Score

Memory Foam Pillows King against its category

The dotted line is the Home & Kitchen average. Past it, Memory Foam Pillows King is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Memory Foam Pillows King market on Amazon at a glance

Shoppers on Amazon United States searched for Memory Foam Pillows King 327K times last year and spent an estimated $1.2M. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
5.2%
Market size, estimated
$1.2Ma year
Peak month
January1.6× the quietest month
Top search term
memory foam pillows king62K searches a year

02 · Price

A sale here is worth $67.55.

Listings sell for $67.55 on average, from $15.53 to $265.15. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $67.55 that is $17K to $34K a year per listing.

Average price
$67.55inside the $15 to $100 sweet spot
Price range
$15.53–$265.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$17K–$34K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #121 within Bed Pillows & Positioners. It carries 15,347 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#121in Bed Pillows & Positioners
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
15,347per listing
Listings tracked
45

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
12Amazon's first-year sales bar
Average brand age
36 months

Products

Top Memory Foam Pillows King products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

44

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

36%

Top 20: 81%

Open market

36%

  • Brand 124%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Memory Foam Pillows King search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Memory Foam Pillows King search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memory foam pillows king62K/yr
  • king memory foam pillows46K/yr
  • king size memory foam pillow58K/yr
  • memory foam king pillow21K/yr
  • tempurpedic pillow king21K/yr
  • tempurpedic pillow king size14K/yr
  • memory foam pillow king17K/yr
  • memory foam pillows king size16K/yr
  • king pillows memory foam11K/yr
  • king size tempurpedic pillows8K/yr

Reviews and returns

What reviews say buyers love and hate about Memory Foam Pillows King

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Comfort-Overall”
3.1%of orders come back
“so hard to get comfortable”
A buyer, on “Comfort-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Memory Foam Pillows King questions

Answered from the same tracked data.