Is memory box profitable to sell on Amazon United States?

The niche generates $525K/yr across 75 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the memory box niche?

56 brands and 66 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in memory box?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 3.7%.

When does demand for memory box peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the memory box niche?

Listings span $5.71–$70.50; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.

memory box

Worth a look

Shows a sweet-spot price point ($26.07 avg), but weak search conversion (1.0%) keeps it on the watch list.

Avg price

Incredible$26.07

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$5.71–$70.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good882.79

avg incumbent reviews — the moat a new listing must climb

Market size

Good$525K

$525K/yr · 2.0M searches

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Growth

Bad-3.0%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, memory box is a $525K/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 55/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

memory box market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $391K–$521K; units × avg price
Conversion rate: 1.0%
Avg BSR: #176
Page quality: 0%
Prime: 95%
Sponsored: 89%
Out of stock: 2.8%
Avg brand age: 34 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

56 falling

Sellers

Top-5 brand share

46%

Top 20: 77%

Top-5 click share

24%

Top 20: 60%

Open market

51%

ZICOTO30%
LFBOX5%
MIZFRUZZY4%
PRANDOM4%
DRASTAR3%
GUOZI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top memory box search terms

decorative storage boxes463K/yr +2.8%0.4% conv.
decorative storage boxes with lids246K/yr -11.9%0.4% conv.
decorative boxes with lids233K/yr -24.8%0.5% conv.
memory box for keepsakes154K/yr +2.8%0.9% conv.
decorative storage box125K/yr -0.5%0.5% conv.
wedding keepsake box98K/yr +19.8%0.7% conv.
decorative boxes for home decor117K/yr -27.5%0.4% conv.
letter box77K/yr -2.0%0.5% conv.
keepsake storage box54K/yr +40.0%0.5% conv.
decorative box with lid60K/yr +16.7%0.5% conv.

All search terms

Top memory box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZICOTO Decorative Storage Boxes with Lids - Set of 2 Beautiful Fluted Photo Organizer Bins for Your Home Bookshelf Decor to Safely Store Your Documents Memory Box Items and Other Keepsakes in Style

ZICOTO$28.114.6★240 rev

LFBOX Rose Floral Gift Box with Magnetic Lids 1 Pack

LFBOX$9.914.7★248 rev

ZICOTO Decorative Storage Boxes with Lids - Set of 2 Beautiful Organizer Bins for Your Bookshelf Home Decor - Safely Store Photos Documents and Memory Box Keepsakes on Your Shelves in Style

ZICOTO$15.674.0★69 rev

MIZFRUZZY 3-Piece Decorative Storage Boxes with Lids Tulip Design Vintage Floral Cardboard Paperboard Keepsake box Set Photo Storage Box for Memory Home Decor Modern Decoration Organizer

MIZFRUZZY$29.874.4★87 rev

PRANDOM Larger Collapsible Storage Bin with Lid [1-Pack] Fabric Decorative Storage Box Cube Organizer Container Baskes with Handles Divider for Bedroom Closet Living Room Pink 17.7x11.8x11.8 Inch

PRANDOM$16.764.6★1,781 rev

Newest

by launch date

ZICOTO Decorative Storage Boxes with Lids - Set of 2 Beautiful Organizer Bins for Your Bookshelf Home Decor - Safely Store Photos Documents and Memory Box Keepsakes on Your Shelves in Style

ZICOTO$15.6769 rev

7mo ago

Decorative Storage Boxes with Lids - Set of 2 Beautiful Wicker Organizer Bins for Your Shelves & Home Decor - Safely Store Your Photos Documents and Memory Box Keepsakes in a Stylish Rattan Design

ZICOTO$22.77124 rev

8mo ago

Decorative Linen Storage Boxes with Lids - Spacious Set of 2 Organizer Bins for Your Home Decor - The Perfect Small Container to Safely Store Photos Documents and Memory Box Keepsakes in Style

ZICOTO$13.05176 rev

10mo ago

Decorative Linen Storage Boxes with Lids - Spacious Set of 2 Organizer Bins for Your Home Decor - The Perfect Small Container to Safely Store Photos Documents and Memory Box Keepsakes in Style

ZICOTO$12.73176 rev

10mo ago

ZICOTO Decorative Storage Boxes with Lids Set of 2 Beautiful PU Leather Organizer Bins for Your Bookshelf Home Decor - Safely Store Photos Documents and Memory Box Keepsakes in Style

ZICOTO$36.98289 rev

1y ago

What buyers say about memory box

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“These boxes are really great quality”

Storage Capacity10%

“great storage container”

Size-Overall10%

“fits what I had bought it for”

Design-Overall7%

“the design is beautiful”

Strength6%

“Sturdy baskets”

Advertised Vs Actual Product6%

“Better than expected”

Color6%

“Color is pretty”

Value For Money5%

“Price was reasonable”

Gifting Purpose4%

“Beautiful Gift”

Ease Of Use2%

“Easy to use”

What buyers complain about

Size-Overall22%

“Really small”

Quality-Overall9%

“Poor quality control”

Strength9%

“not strong enough”

Value For Money5%

“not worth the money”

Thickness3%

“It was thick”

Color2%

“cooler is darker than pictured”

Smell2%

“When I opened them there was a subtle odor to them”

Durability2%

“basket is falling apart”

Locking Mechanism2%

“I wish it was lockable”

Material Quality1%

“Not what I searched as material”

Top return reasons

Size-Overall60%

Color9%

Quality-Overall4%

Advertised Vs Actual Product4%

Bin Capacity3%

Material Quality3%

Value For Money2%

Strength2%

Defective Material/Parts2%

Frame Quality2%

Common questions

Is memory box profitable to sell on Amazon United States?: The niche generates $525K/yr across 75 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the memory box niche?: 56 brands and 66 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in memory box?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 3.7%.
When does demand for memory box peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the memory box niche?: Listings span $5.71–$70.50; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 883 reviews — the moat a new listing must climb.