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46

memorial lantern

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 29Growth 21Conversion 27Competition 74Returns 49Price range 85Avg price 95Brand share 54Review moat 78Quality gap 20

Avg price

Incredible$33.57

avg listing price — sweet spot $15–$100

Price range

Great$9.90–$52.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great444.4

avg incumbent reviews — the moat a new listing must climb

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Okay$127K

$127K/yr · 176K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, memorial lantern is a $127K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

memorial lantern market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
$134K–$168K
units × avg price
Conversion rate
2.1%
Avg BSR
#251
Page quality
0%
Prime
98%
Sponsored
93%
Out of stock
10.5%
Avg brand age
31 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

28

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

40%

Top 20: 81%

Open market

23%

  • HN HAIINAA27%
  • XXSTAR16%
  • STILLWIND14%
  • HugMemories10%
  • liantudy6%
  • WOODEXPE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
6K4KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top memorial lantern search terms

  • memorial lantern96K/yr
  • memorial lanterns29K/yr
  • memorial lanterns for loss of loved one16K/yr
  • memory lantern9K/yr
  • sympathy lantern9K/yr
  • memorial lantern for loss of mom6K/yr
  • memory lanterns for loss loved ones5K/yr
  • sympathy lantern for loss of loved one5K/yr
All search terms

Top memorial lantern products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$11K12%$15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about memorial lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose35%

“Sympathy Gift”

Quality-Overall19%

“Good quality, arrived on time”

Brightness/Shine/Glow9%

“it really gives off a good amount of light”

Advertised Vs Actual Product6%

“Just what I wanted”

Value For Money5%

“Worth the money”

Design-Overall4%

“The design is beautiful”

Comfort-Overall3%

“Comforting”

Remote Control3%

“I especially like that it includes a remote”

Size-Overall2%

“Good size”

Color2%

“Absolutely beautiful”

What buyers complain about

Size-Overall12%

“Too large”

Quality-Overall10%

“The lantern is poor quality”

Gifting Purpose10%

“I couldn't return it because it was a gift to a grieving family”

Defective Material/Parts6%

“Not good lantetn is broken does not light up even with new batteries”

Weight Heavy5%

“The dove balloons must be too heavy”

Functionality-Overall5%

“They dont fly”

Advertised Vs Actual Product4%

“I now see a really messed up card in the item pictures on the ad”

Battery Life4%

“Didnt work after putting batteries in - no connection at all”

Material Quality3%

“the reality execution with such cheap materials don't match up”

Thickness3%

“Super thin”

Top return reasons

Size-Overall27%
Defective Material/Parts12%
Advertised Vs Actual Product7%
Functionality-Overall7%
Material Quality6%
Quality-Overall6%
Value For Money4%
Color3%
Gifting Purpose2%
Eco Friendliness2%

Common questions

Is memorial lantern profitable to sell on Amazon United States?
The niche generates $127K/yr across 43 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (46/100).
How competitive is the memorial lantern niche?
24 brands and 28 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in memorial lantern?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Gifting Purpose. The return rate is 3.1%.
When does demand for memorial lantern peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the memorial lantern niche?
Listings span $9.90–$52.27; the average listing price is $33.57 (sweet spot $15–$100). The average incumbent carries 444 reviews — the moat a new listing must climb.