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57

memorial blanket

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 33Growth 17Conversion 23Competition 85Returns 98Price range 95Avg price 95Brand share 95Review moat 72Quality gap 21

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$35.25

avg listing price — sweet spot $15–$100

Price range

Incredible$17.55–$59.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good635.15

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$156K

$156K/yr · 244K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, memorial blanket is a $156K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

memorial blanket market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$106K–$141K
units × avg price
Conversion rate
1.8%
Avg BSR
#2,548
Page quality
0%
Prime
50%
Sponsored
98%
Out of stock
4.4%
Avg brand age
27 months
Avg seller age
175 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

60

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

30%

Top 20: 68%

Open market

58%

  • MystGifder12%
  • InterestPrint8%
  • YDQHLQW6%
  • FAIVHSO6%
  • Pavilion Gift Company6%
  • Purdicra5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Top memorial blanket search terms

  • memorial blanket41K/yr
  • memorial blanket for loss of loved one27K/yr
  • sympathy blanket24K/yr
  • memory blankets for loss loved ones25K/yr
  • memorial blankets17K/yr
  • memory blanket18K/yr
  • sympathy blanket for loss of loved one10K/yr
  • memorial blankets and throws9K/yr
  • bereavement blanket8K/yr
  • memorial blankets with pictures8K/yr
All search terms

Top memorial blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$19K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about memorial blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“It's very soft”

Gifting Purpose19%

“Cute gift”

Quality-Overall18%

“Good quality and arrived earlier than expected”

Image/Picture Clarity7%

“Beautiful pictures”

Value For Money6%

“Good buy”

Advertised Vs Actual Product5%

“Better than Expected”

Comfort-Overall3%

“Very comfortable”

Color3%

“color is as described”

Size-Overall3%

“The fit is great”

Warmth3%

“It is all kinds of wonderful soft warmth appearance and quallity”

What buyers complain about

Size-Overall16%

“Too small”

Quality-Overall12%

“Low quality”

Thickness10%

“Not as full or thick as I thought”

Advertised Vs Actual Product9%

“False Advertising”

Value For Money5%

“probably wouldnt buy it again at this price”

Color5%

“Color was a lil faded”

Material Quality4%

“Too thin material”

Gifting Purpose2%

“I was kinda disappointed to give this as a gift”

Print Quality1%

“I was worried that some of the pictures might print blurry”

Instructions/User Manual/Troubleshooting1%

“instructions were not followed”

Top return reasons

Size-Overall21%
Thin15%
Material Quality10%
Color9%
Advertised Vs Actual Product7%
Quality-Overall7%
Gifting Purpose7%
Thickness4%
Smell3%
Value For Money2%

Common questions

Is memorial blanket profitable to sell on Amazon United States?
The niche generates $156K/yr across 60 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the memorial blanket niche?
43 brands and 60 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in memorial blanket?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.4%.
When does demand for memorial blanket peak?
Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the memorial blanket niche?
Listings span $17.55–$59.31; the average listing price is $35.25 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.