Mellow

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

+35.4%

Conversion, latest week

0.8%

Market size, estimated

$158Ka year

Top search term

mellow234K searches a year

Listings sell for $72.88 on average, from $23.09 to $140.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $72.88 that is $0 to $7K a year per listing.

Average price

$72.88inside the $15 to $100 sweet spot

Price range

$23.09–$140.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

1.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #362 within Bed Pillows & Positioners. It carries 235 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

78%

Out of stock, average day

19.6%

Average rank

#362in Bed Pillows & Positioners

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

235per listing

Listings tracked

9

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months