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Mecity Electric Gooseneck Kettle

Fail

The top 5 brands take 100% of clicks, so Mecity Electric Gooseneck Kettle is a Fail.

Flapen Score
33
33 / 100
Ranks 10,380 of 11,240 Home & Kitchen niches · −16 vs the category median of 49
Market size
$42K/yr14K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
88%top-5 click share · 1 brands · 5 sellers

Flapen Score

Mecity Electric Gooseneck Kettle against its category

The dotted line is the Home & Kitchen average. Past it, Mecity Electric Gooseneck Kettle is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mecity Electric Gooseneck Kettle market on Amazon at a glance

Shoppers on Amazon United States searched for Mecity Electric Gooseneck Kettle 14K times last year and spent an estimated $42K. One brand takes every click. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
6.0%
Market size, estimated
$42Ka year
Peak month
December2.6× the quietest month
Top search term
mecity electric kettle13K searches a year

02 · Price

A sale here is worth $49.63.

Listings sell for $49.63 on average, from $33.65 to $61.74. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $49.63 that is $5K to $12K a year per listing.

Average price
$49.63inside the $15 to $100 sweet spot
Price range
$33.65–$61.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Coffee, Tea & Espresso. It carries 1,275 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#99in Coffee, Tea & Espresso
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,275per listing
Listings tracked
8

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Mecity Electric Gooseneck Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mecity Electric Gooseneck Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Mecity Electric Gooseneck Kettle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Heating”
19%of negative reviews mention “Durability”
5.3%of orders come back
“not durable”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mecity Electric Gooseneck Kettle questions

Answered from the same tracked data.