mean girls merchandise
Skip itSoft demand (-8.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.75avg listing price — sweet spot $15–$100
Review moat
Great294.12avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.29–$106.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 225K searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mean girls merchandise is a $88K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 47/100.
Data updated Aug 1, 2026 · scored weekly · How we score niches
mean girls merchandise market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,500
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 80%
- Out of stock
- 8.6%
- Avg brand age
- 33 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
123
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
40%
Top 20: 79%
Open market
15%
- Funko43%
- INTIMO28%
- LNGORUS6%
- Jay Franco3%
- Silver Buffalo3%
- Dragon Glassware3%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 3.8×
Top mean girls merchandise search terms
- mean girl49K/yr
- mean girls merch92K/yr
- mean girls funko pop24K/yr
- mean girls gifts15K/yr
- funko pop mean girls10K/yr
- regina george funko pop10K/yr
- mean girls accessories6K/yr
- mean girls merchandise6K/yr
- meangirls3K/yr
- mean girls funko4K/yr
Top mean girls merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop Movies: Sayings - Mean Girls - Regina - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
Funko$12.004.8★158 rev
Funko POP! Movies: Mean Girls - Cady Heron - Porte-cls
Funko$7.034.6★154 rev
LNGORUS Wednesdays Pink Tote Bag for Party Funny Pink Tote Bag for Women Girls 17 x 11.8 x 7 Inches
LNGORUS$16.074.8★113 rev
Mean Girls Womens Burn Book Icons and Movie Quotes Lounge Pajama Pants (X-Large) Pink
INTIMO$21.804.6★45 rev
Mean Girls Womens Burn Book Icons and Movie Quotes Lounge Pajama Pants (Medium) Pink
INTIMO$23.244.6★45 rev
Newest
by launch date
Jay Franco Plush Throw Blanket Soft & Comfy 50x70 Inches Throw for Couch or Bed Cozy Home Dcor for Living Room & Bedroom Multi - Mean Girls
Jay Franco$22.521,090 rev
Little People Collector Clueless Movie Special Edition Set for Fans 3 Character Figures in a Display Package
Little People COLLECTOR$14.94135 rev
INTIMO Mean Girls Pajamas Womens So Fetch Burn Book Movie Designs PJ Micro Shorts Y2K Bottoms (XXX-Large) Pink
INTIMO$17.7915 rev
Mean Girl St Funny Rustic Pink Wall Metal Tin Signs Decor 4x16 in
AWISZZZ$8.78104 rev
Funko Pop Movies: Sayings - Mean Girls - Regina - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Cartoon/Animation Fans
Funko$12.00158 rev
Trending
90-day click momentum
INTIMO Mean Girls Girls On Wednesdays We Wear Pink Sleep Tossed Print Pajama Pants (10/12)
INTIMO$13.864.4★
Funko POP! Movies: Mean Girls - Cady Heron - Porte-cls
Funko$7.034.6★
Funko POP! Keychain: Mean Girls - Damien
Funko$7.584.7★
Mean Girls Womens Burn Book Icons and Movie Quotes Lounge Pajama Pants (X-Large) Pink
INTIMO$21.804.6★
Mean Girls Womens Burn Book Icons and Movie Quotes Lounge Pajama Pants (Large) Pink
INTIMO$23.204.6★
What buyers say about mean girls merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great Funko Pop for an amazing price and good collectible”
“As advertised”
“Fit great”
“Colors were bold and not faded”
“I loved gifting this to my Mean Girls friend as it was cheap”
“Good price”
“Really nice glow”
“comfortable”
“It's a fun decorative piece that gives the room a little more personality”
What buyers complain about
“it broke after 2 months”
“Run large”
“When the price dropped on this one I had to grab him”
“Stopped working”
“it seems like I cant get it replaced”
“The material is thin”
“honestly felt a bit cheap”
Top return reasons
Common questions
- Is mean girls merchandise profitable to sell on Amazon United States?
- The niche generates $88K/yr across 41 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the mean girls merchandise niche?
- 16 brands and 123 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in mean girls merchandise?
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.8%.
- When does demand for mean girls merchandise peak?
- Demand peaks in Oct–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the mean girls merchandise niche?
- Listings span $4.29–$106.15; the average listing price is $20.75 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.