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Mcm Side Table

Fail

Buyers convert on only 0.3% of searches, so Mcm Side Table is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$62K/yr182K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
22%top-5 click share · 65 brands · 87 sellers

Flapen Score

Mcm Side Table against its category

The dotted line is the Home & Kitchen average. Past it, Mcm Side Table is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mcm Side Table market on Amazon at a glance

Shoppers on Amazon United States searched for Mcm Side Table 182K times last year and spent an estimated $62K. The top 5 brands take 32% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
0.3%
Market size, estimated
$62Ka year
Peak month
January1.4× the quietest month
Top search term
mcm side table42K searches a year

02 · Price

A sale here is worth $99.84.

Listings sell for $99.84 on average, from $20.71 to $464.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $99.84 that is $0 to $10K a year per listing.

Average price
$99.84inside the $15 to $100 sweet spot
Price range
$20.71–$464.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,142 within Living Room Furniture. It carries 507 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
69%
Out of stock, average day
4.3%
Average rank
#1,142in Living Room Furniture
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
507per listing
Listings tracked
94

04 · Newcomers

24 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
24Amazon's first-year sales bar
Average brand age
24 months

Products

Top Mcm Side Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

65 rising

Sellers

87

Top-5 brand share

32%

Top 20: 69%

Top-5 click share

22%

Top 20: 55%

Open market

64%

  • Brand 19%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Mcm Side Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mcm Side Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mcm side table42K/yr
  • mcm end table22K/yr
  • mid century modern table22K/yr
  • mid century modern end tables18K/yr
  • mid century table15K/yr
  • side table mid century modern13K/yr
  • mid century end tables12K/yr
  • end table mid century modern9K/yr
  • mid century modern end tables living room9K/yr
  • mid century modern side tables7K/yr

Reviews and returns

What reviews say buyers love and hate about Mcm Side Table

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
16%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Its too large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mcm Side Table questions

Answered from the same tracked data.