mccalls candles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Review moat
Great329.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.90–$27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 29K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mccalls candles is a $18K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mccalls candles market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #895
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 50%
- Out of stock
- 6.7%
- Avg brand age
- 61 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 89%
Open market
0%
- McCall's Candles89%
- MCCALL'S COUNTRY CANNING4%
- A Cheerful Giver4%
- CROSSROADS ORIGINAL DESIGNS2%
- Our Own Candle Company1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top mccalls candles search terms
- mccalls candles21K/yr
- country candles7K/yr
- mccalls country candles681/yr
Top mccalls candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McCalls Candles | Country Store | 26 oz Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Rosehips Apples & Spice Fragrance
McCall's Candles$26.124.7★288 rev
Mason Jar Candle by McCalls: Grandmas Kitchen Scent
McCall's Candles$14.533.0★2 rev
McCalls Candles | Mulled Apple Cider | 18 oz Scented Candle | Indulgence Collection | USA-Poured | Double Wick | Grooved Jar with Carrying Handle | Warm Spiced Fall & Winter Fragrance
McCall's Candles$19.144.1★14 rev
McCalls Candles | Farmers Market | 26 oz Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Nutmeg Cinnamon & Clove Spice Fragrance
McCall's Candles$24.664.6★60 rev
McCalls Candles | Mulberry | 26 oz Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Sweet & Tart Berry Fragrance
McCall's Candles$26.284.3★165 rev
Newest
by launch date
McCalls Candles | Spirit of 76 | 8 oz Scented Candle | American Patriot Collection | USA-Poured | Single Wick | Amber Jar with Wooden Lid | Vanilla Bourbon Oak & Musk Fragrance
McCall's Candles$14.751 rev
McCalls Candles | State Fair | 18 oz Scented Candle | Indulgence Collection | USA-Poured | Double Wick | Grooved Jar with Carrying Handle | Caramel Apple Fragrance
McCall's Candles$15.06145 rev
McCalls Candles | Apples & Pumpkins | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Spiced Autumn Harvest Fragrance
McCall's Candles$16.105 rev
Mason Jar Candle by McCalls: Grandmas Kitchen Scent
McCall's Candles$14.532 rev
McCalls Candles | State Fair | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Caramel Apple Cinnamon & Vanilla Pie Crust Fragrance
McCall's Candles$13.7057 rev
Trending
90-day click momentumMcCalls Candles | Spirit of 76 | 8 oz Scented Candle | American Patriot Collection | USA-Poured | Single Wick | Amber Jar with Wooden Lid | Vanilla Bourbon Oak & Musk Fragrance
McCall's Candles$14.755.0★
McCalls Candles | State Fair | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Caramel Apple Cinnamon & Vanilla Pie Crust Fragrance
McCall's Candles$13.704.3★
McCalls Candles | Mothers Day | 26 oz Classic Jar Candle | USA-Poured | Rustic Jar with Carrying Handles | Floral & Fruity Warmth Fragrance
McCall's Candles$17.434.3★
Forest Balsam 16 oz Double Wick by McCalls Candles
McCall's Candles$17.464.3★
McCalls Candles | Autumn Leaves | 16 oz Two-Wick Scented Candle | USA-Poured | Vintage Rustic Jar with Carrying Handle | Hazelnut & Maple Spice Fragrance
McCall's Candles$15.715.0★
What buyers say about mccalls candles
What buyers praise and complain about, mined from review topics.What buyers love
“The fragrance is wonderful”
“they are consistently fine quality candles”
“Fragrant beautiful candle”
“they last so long”
“As advertised”
“Great value”
“WARM AND LONG LASTING”
“it came back with A Cheerful Giver”
“I hope they start using box bc the are recyclable too”
“Great value for a large”
What buyers complain about
“The candle has no smell when you burn it”
“Wasted product, wasted shipping cost, and it will be a waste of your time”
“Glass container too thin”
“It is not as strong as I was hoping for”
Top return reasons
Common questions
- Is mccalls candles profitable to sell on Amazon United States?
- The niche generates $18K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the mccalls candles niche?
- 5 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mccalls candles?
- Top complaints mined from reviews: Smell, Value For Money, Thickness. The return rate is 1.2%.
- When does demand for mccalls candles peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the mccalls candles niche?
- Listings span $8.90–$27.51; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.