mauve throw pillows
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Price range
Good$6.57–$38.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay3,887.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 284K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mauve throw pillows is a $51K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mauve throw pillows market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #554
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 3.9%
- Avg brand age
- 34 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
38
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
29%
Top 20: 67%
Open market
35%
- MIULEE34%
- Foindtower9%
- Rythome6%
- FIFU6%
- Teieas6%
- blue page4%
Demand
Weekly Amazon search volume, last 30 weeks — -3.7% search growth over the last 90 days.Top mauve throw pillows search terms
- mauve throw pillows44K/yr
- mauve pillow covers39K/yr
- dusty rose throw pillows26K/yr
- dusty rose pillow covers23K/yr
- dusty pink throw pillows21K/yr
- mauve pillows16K/yr
- dusty pink pillow covers16K/yr
- dusty rose pillow11K/yr
- mauve throw pillow10K/yr
- mauve pillow9K/yr
Top mauve throw pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Velvet Throw Pillow Covers Dusty Rose Pink 18x18 inch Set of 2
MIULEE$14.444.6★674 rev
FIFU 18x18 Inch Throw Pillow Covers Set of 2 Jacquard Velvet Dusty Rose
FIFU$19.344.8★84 rev
Teieas Round Throw Pillow Velvet Home Decoration Pleated Round Pillow Cushion for Couch Chair Bed Car Blush
Teieas$21.024.6★3,351 rev
Rythome Set of 2 Velvet Throw Pillow Covers for Couch and Bed - 18x18 Mauve Dusk
Rythome$16.004.7★8,197 rev
MIULEE Pack of 2 Couch Valentines Throw Pillow Covers 18x18 Inch Soft Spring Blush Pink Chenille Pillow Covers for Sofa Living Room Solid Dyed Pillow Cases
MIULEE$13.854.6★6,327 rev
Newest
by launch date
MIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Blush Pink Spring Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
MIULEE$15.08200 rev
FIFU 18x18 Inch Throw Pillow Covers Set of 2 Jacquard Velvet Dusty Rose
FIFU$19.3484 rev
Loloi Chris Loves Julia Darla Mauve 18 x 18 Cover Only Pillow
Loloi$38.7465 rev
Foindtower Pack of 2 Textured Boucle Throw Pillow Covers Accent Solid Pillow Cases Cozy Soft Decorative Couch Cushion Case for Chair Sofa Bedroom Living Room Home Decor 18x18 Inch Dark Purple
Foindtower$19.953,229 rev
Foindtower Set of 2 Decorative Cotton Waffle Weave Throw Pillow Covers Euro Shams Cushion Covers Accent European Pillowcase for Bed Couch Sofa Bedroom Living Room Home Decor 1818 Inch Dusty Pink
Foindtower$20.61407 rev
Trending
90-day click momentumMIULEE Decorative Throw Pillow Covers 18x18 Pack of 2 Blush Pink Spring Couch Pillow Covers Soft Cozy Textured Chenille Pillowcases for Home Decor Sofa Living Room Cushion Bedroom
MIULEE$15.084.7★
MIULEE Velvet Throw Pillow Covers Dusty Rose Pink 18x18 inch Set of 2
MIULEE$14.444.6★
FIFU 18x18 Inch Throw Pillow Covers Set of 2 Jacquard Velvet Dusty Rose
FIFU$19.344.8★
Foindtower Set of 2 Decorative Linen Solid Throw Pillow Covers Soft Accent Euro Cushion Case Boho Farmhouse Pillowcase for Chair Couch Sofa Bedroom Living Room Home Decor 20 x 20 Inch Dusty Pink
Foindtower$19.554.5★
MIULEE Faux Fur Plush Decorative Throw Pillow Covers 18x18 Set of 4 Valentines Day Cute Modern Soft Romantic Fuzzy Striped Cushion Covers for Sofa Couch Bed Living Room Cozy Home Decor Pink
MIULEE$20.954.7★
What buyers say about mauve throw pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Comfy and Soft”
“rich color”
“Really great quality, nice and soft”
“is comfortable”
“Perfect as a light throw blanket for cooler evenings”
“As advertised”
“Good value”
“Perfectly snuggable”
“The material feels and looks like linen”
“breathable fabric- worth the cost”
What buyers complain about
“Color is way off”
“Was very disappointed the size is not worth what I paid for it”
“Not very thick”
“Meh... I didnt realize the pillow pattern is only on one side which makes it seem cheap.”
“Looks and feels expensive”
“Waste of money and horrible quality”
“Not as advertised”
“Very thin”
“The product came dirty with black spots on the rose petals”
“If youre looking for something to keep you warm, this is not it”
Top return reasons
Common questions
- Is mauve throw pillows profitable to sell on Amazon United States?
- The niche generates $51K/yr across 67 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the mauve throw pillows niche?
- 36 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in mauve throw pillows?
- Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 6.1% — above our launch gate.
- What does it cost to enter the mauve throw pillows niche?
- Listings span $6.57–$38.74; the average listing price is $18.12 (sweet spot $15–$100). The average incumbent carries 3,888 reviews — the moat a new listing must climb.