Is Mauve Throw Pillows profitable to sell on Amazon United States?

Flapen scores Mauve Throw Pillows 41 out of 100 on Amazon United States, a Fail. Shoppers spend $51K a year across 67 tracked products. 2 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -3.7% in the last 90 days.

How competitive is the Mauve Throw Pillows niche on Amazon United States?

36 brands and 38 sellers compete in Mauve Throw Pillows on Amazon United States. The top 5 Mauve Throw Pillows products take 29% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Mauve Throw Pillows?

Mauve Throw Pillows buyers on Amazon United States complain most about Color, Size-Overall, and Thickness. An estimated 6.1% of orders come back, which is high.

What does it cost to enter the Mauve Throw Pillows niche?

Mauve Throw Pillows sells for $18.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.57 to $38.74. The average product has 3,888 reviews, the count a new listing must catch up to.

Mauve Throw Pillows

Fail

Shoppers spend an estimated $51K a year here, so Mauve Throw Pillows is a Fail.

Filters High Returns

Flapen Score: 41
41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size: $51K/yr284K searches / yr
90-day growth: -3.7%search demand this quarter
Competition: 29%top-5 click share · 36 brands · 38 sellers

Flapen Score

Mauve Throw Pillows against its category

The dotted line is the Home & Kitchen average. Past it, Mauve Throw Pillows is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Mauve Throw Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for Mauve Throw Pillows 284K times last year and spent an estimated $51K. The top 5 brands take 62% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 284K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months: 284K
Growth, 90 days vs prior 90: -3.7%
Conversion, latest week: 1.0%
Market size, estimated: $51Ka year
Top search term: mauve throw pillows44K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $6.57 to $38.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.12 that is $0 to $2K a year per listing.

Average price: $18.12inside the $15 to $100 sweet spot
Price range: $6.57–$38.74
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #554 within Decorative Pillows, Inserts & Covers. It carries 3,888 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 3.9%
Average rank: #554in Decorative Pillows, Inserts & Covers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 3,888per listing
Listings tracked: 67

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 2Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Mauve Throw Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

29%

Top 20: 67%

Open market

35%

Brand 134%
Brand 29%
Brand 36%
Brand 46%
Brand 56%
Brand 64%

Demand

Mauve Throw Pillows search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Mauve Throw Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mauve throw pillows44K/yr +11.3%0.8% conv.
mauve pillow covers39K/yr -22.7%0.8% conv.
dusty rose throw pillows26K/yr -4.2%0.9% conv.
dusty rose pillow covers23K/yr -9.7%0.8% conv.
dusty pink throw pillows21K/yr +5.7%0.7% conv.
mauve pillows16K/yr +1.9%0.7% conv.
dusty pink pillow covers16K/yr -7.6%0.9% conv.
dusty rose pillow11K/yr -2.3%1.0% conv.
mauve throw pillow10K/yr +12.3%0.9% conv.
mauve pillow9K/yr +23.6%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Mauve Throw Pillows

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”

14%of negative reviews mention “Color”

6.1%of orders come back

“Color is way off”

A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mauve Throw Pillows questions

Answered from the same tracked data.

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