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Mauve Blackout Curtains

Fail

An estimated 10.8% of orders come back, so Mauve Blackout Curtains is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$35K/yr102K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
50%top-5 click share · 16 brands · 18 sellers

Flapen Score

Mauve Blackout Curtains against its category

The dotted line is the Home & Kitchen average. Past it, Mauve Blackout Curtains is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mauve Blackout Curtains market on Amazon at a glance

Shoppers on Amazon United States searched for Mauve Blackout Curtains 102K times last year and spent an estimated $35K. The top 5 brands take 78% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
1.0%
Market size, estimated
$35Ka year
Top search term
mauve blackout curtains25K searches a year

02 · Price

A sale here is worth $35.94.

Listings sell for $35.94 on average, from $14.30 to $57.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.94 that is $0 to $4K a year per listing.

Average price
$35.94inside the $15 to $100 sweet spot
Price range
$14.30–$57.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #354 within Window Treatments. It carries 8,241 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#354in Window Treatments
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,241per listing
Listings tracked
32

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mauve Blackout Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

18%

  • Brand 127%
  • Brand 224%
  • Brand 318%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (10 brands, 18%)

Demand

Mauve Blackout Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Mauve Blackout Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mauve blackout curtains25K/yr
  • dusty rose blackout curtains21K/yr
  • mauve velvet curtains13K/yr
  • mauve linen curtains8K/yr
  • dusty rose velvet curtains9K/yr
  • mauve curtains blackout10K/yr
  • dusty rose curtains blackout7K/yr
  • dark mauve curtains5K/yr
  • dusty pink velvet curtains4K/yr

Reviews and returns

What reviews say buyers love and hate about Mauve Blackout Curtains

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Color”
49%of negative reviews mention “Color”
10.8%of orders come back
“Slightly darker than expected”
A buyer, on “Color”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mauve Blackout Curtains questions

Answered from the same tracked data.