Mattress Topper King
MaybeShoppers spend an estimated $14.8M a year here. But the average product has 16,613 reviews to catch up to, so Mattress Topper King is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $14.8M/yr4.1M searches / yr
- 90-day growth
- -8.7%search demand this quarter
- Competition
- 56%top-5 click share · 24 brands · 27 sellers
Flapen Score
Mattress Topper King against its category
The dotted line is the Home & Kitchen average. Past it, Mattress Topper King is stronger. Inside it, weaker.
Market
The Mattress Topper King market on Amazon at a glance
Shoppers on Amazon United States searched for Mattress Topper King 4.1M times last year and spent an estimated $14.8M. The top 5 brands take 69% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.8M a year.
- Searches, last 12 months
- 4.1M
- Growth, 90 days vs prior 90
- -8.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $14.8Ma year
- Peak month
- January2.2× the quietest month
- Top search term
- king mattress topper1.0M searches a year
02 · Price
A sale here is worth $81.31.
Listings sell for $81.31 on average, from $28.46 to $168.94. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $81.31 that is $325K to $407K a year per listing.
- Average price
- $81.31inside the $15 to $100 sweet spot
- Price range
- $28.46–$168.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $325K–$407K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #47 within Mattress Pads & Toppers. It carries 16,613 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #47in Mattress Pads & Toppers
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 16,613per listing
- Listings tracked
- 30
04 · Newcomers
11 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Mattress Topper King products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
27
Top-5 brand share
69%
Top 20: 96%
Top-5 click share
56%
Top 20: 91%
Open market
28%
- Brand 137%
- Brand 216%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Mattress Topper King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2×
Search terms
Top Mattress Topper King search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- king mattress topper1.0M/yr
- king size mattress topper900K/yr
- mattress topper king741K/yr
- mattress topper king size bed179K/yr
- pillow top mattress topper king189K/yr
- memory foam mattress topper king159K/yr
- king size memory foam mattress topper118K/yr
- king memory foam mattress topper102K/yr
- rv king mattress topper71K/yr
- bed toppers king size95K/yr
Reviews and returns
What reviews say buyers love and hate about Mattress Topper King
We read the reviews and the return reasons for every product selling here.
“Not as thick as it looks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattress Topper King questions
Answered from the same tracked data.