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Mattress Topper Full Xl Size Bed

Maybe

Search demand grew +380.7% this quarter. But the average product has 27,798 reviews to catch up to, so Mattress Topper Full Xl Size Bed is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$53K/yr29K searches / yr
90-day growth
+380.7%search demand this quarter
Competition
53%top-5 click share · 19 brands · 22 sellers

Flapen Score

Mattress Topper Full Xl Size Bed against its category

The dotted line is the Home & Kitchen average. Past it, Mattress Topper Full Xl Size Bed is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Topper Full Xl Size Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Mattress Topper Full Xl Size Bed 29K times last year and spent an estimated $53K. The top 5 brands take 66% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +380.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+380.7%
Conversion, latest week
2.9%
Market size, estimated
$53Ka year
Top search term
xl full mattress topper5K searches a year

02 · Price

A sale here is worth $64.51.

Listings sell for $64.51 on average, from $21.89 to $171.81. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $64.51 that is $0 to $6K a year per listing.

Average price
$64.51inside the $15 to $100 sweet spot
Price range
$21.89–$171.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #449 within Mattress Pads & Toppers. It carries 27,798 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
0.9%
Average rank
#449in Mattress Pads & Toppers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
27,798per listing
Listings tracked
32

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mattress Topper Full Xl Size Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

22

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

28%

  • Brand 124%
  • Brand 217%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Search terms

Top Mattress Topper Full Xl Size Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • xl full mattress topper5K/yr
  • full xl memory foam mattress topper7K/yr
  • memory foam mattress topper full xl7K/yr
  • mattress topper full xl size bed6K/yr
  • full xl matress topper4K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Topper Full Xl Size Bed

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
15%of negative reviews mention “Thickness”
3.2%of orders come back
“Not nearly as thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mattress Topper Full Xl Size Bed questions

Answered from the same tracked data.