Mattress Topper
PassMattress Topper scores 65 out of 100, a Pass. Shoppers spend an estimated $37.6M a year here, search demand grew +22.1% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $37.6M/yr24.1M searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 32 sellers
Flapen Score
Mattress Topper against its category
The dotted line is the Home & Kitchen average. Past it, Mattress Topper is stronger. Inside it, weaker.
Market
The Mattress Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Mattress Topper 24.1M times last year and spent an estimated $37.6M. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 24.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37.6M a year.
- Searches, last 12 months
- 24.1M
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $37.6Ma year
- Peak month
- August1.6× the quietest month
- Top search term
- mattress topper8.4M searches a year
02 · Price
A sale here is worth $50.02.
Listings sell for $50.02 on average, from $18.75 to $129.55. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $50.02 that is $750K to $1.0M a year per listing.
- Average price
- $50.02inside the $15 to $100 sweet spot
- Price range
- $18.75–$129.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $750K–$1.0M
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Mattress Pads & Toppers. It carries 28,466 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #302in Mattress Pads & Toppers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 28,466per listing
- Listings tracked
- 46
04 · Newcomers
15 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mattress Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
32
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
40%
Top 20: 73%
Open market
28%
- Brand 141%
- Brand 210%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Mattress Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mattress topper8.4M/yr
- queen mattress topper2.3M/yr
- memory foam mattress topper2.3M/yr
- mattress topper queen1.6M/yr
- full size mattress topper1.3M/yr
- cooling mattress topper981K/yr
- mattress pad1.0M/yr
- foam mattress topper884K/yr
- mattress topper full838K/yr
- bamboo mattress topper546K/yr
Reviews and returns
What reviews say buyers love and hate about Mattress Topper
We read the reviews and the return reasons for every product selling here.
“Not as thick as it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattress Topper questions
Answered from the same tracked data.