Mattress Topper
PassMattress Topper scores 65 out of 100, a Pass. Shoppers spend an estimated $37.6M a year here, search demand grew +22.1% this quarter, and an estimated 2.2% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $37.6M/yr24.1M searches / yr
- 90-day growth
- +22.1%search demand this quarter
- Competition
- 40%top-5 click share · 25 brands · 32 sellers
Flapen Score
Mattress Topper against its category
The dotted line is the Home & Kitchen average. Past it, Mattress Topper is stronger. Inside it, weaker.
Market
The Mattress Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Mattress Topper 24.1M times last year and spent an estimated $37.6M. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 24.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37.6M a year.
- Searches, last 12 months
- 24.1M
- Growth, 90 days vs prior 90
- +22.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $37.6Ma year
- Peak month
- August1.6× the quietest month
- Top search term
- mattress topper8.4M searches a year
02 · Price
A sale here is worth $50.02.
Listings sell for $50.02 on average, from $18.75 to $129.55. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $50.02 that is $750K to $1.0M a year per listing.
- Average price
- $50.02inside the $15 to $100 sweet spot
- Price range
- $18.75–$129.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $750K–$1.0M
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #302 within Mattress Pads & Toppers. It carries 28,466 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #302in Mattress Pads & Toppers
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 28,466per listing
- Listings tracked
- 46
04 · Newcomers
15 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Mattress Topper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Niagara Sleep Solution Ultra Soft Queen Size Mattress Topper - Rayon Derived from Bamboo Pillow Top Mattress Pad for Back Pain Relief - Naturally Cooling for Hot Sleepers Green
- Price
- $39.56
- Rating
- 4.4/5
- Reviews
- 54,178
- Age
- 8y ago
Niagara Sleep Solution Ultra Soft Queen Size Mattress Topper - Rayon Derived from Bamboo Pillow Top Mattress Pad for Back Pain Relief - Naturally Cooling for Hot Sleepers Dark Gray
- Price
- $41.88
- Rating
- 4.4/5
- Reviews
- 54,178
- Age
- 9mo ago
BEDLORE Queen Mattress Topper Viscose Derived from Bamboo Thick Pillow Top Mattress Pad with Stretchable Pockets for 6-18 inches Mattress Soft Mattress Topper for Back Pain Relief(Dark Gray)
- Price
- $43.42
- Rating
- 4.4/5
- Reviews
- 12,633
- Age
- 1y ago
Niagara Sleep Solution Ultra Soft Full Size Mattress Topper - Rayon Derived from Bamboo Pillow Top Mattress Pad for Back Pain Relief - Naturally Cooling for Hot Sleepers Green
- Price
- $39.59
- Rating
- 4.4/5
- Reviews
- 54,178
- Age
- 8y ago
EASELAND Queen Size Mattress Pad Cotton Pillow Top Mattress Topper White
- Price
- $36.52
- Rating
- 4.5/5
- Reviews
- 116,917
- Age
- 9y ago
Trending
estimated 90-day click momentum
Sweetcrispy Memory Foam Mattress Topper Full Size 3 Inch Cooling Pad
- Price
- $35.30
- Rating
- 4.3/5
- Reviews
- 86
- Age
- 10mo ago
OLIXIS 2 Inch Full Cooling Gel Infused Memory Foam Mattress Topper Bed Pad
- Price
- $25.24
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 5mo ago
OLIXIS 3 Inch Queen Cooling Gel Infused Memory Foam Mattress Topper Bed Pad
- Price
- $41.41
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 5mo ago
Niagara Sleep Solution Ultra Soft Full Size Mattress Topper - Rayon Derived from Bamboo Pillow Top Mattress Pad for Back Pain Relief - Naturally Cooling for Hot Sleepers Dark Gray
- Price
- $47.21
- Rating
- 4.4/5
- Reviews
- 54,178
- Age
- 9mo ago
Mattress Pad Queen Size Cooling Pillow Top Mattress Topper Ultra Soft Viscose Made from Bamboo Breathable for Hot Sleepers Deep Pocket 8-20 Green
- Price
- $23.98
- Rating
- 4.3/5
- Reviews
- 480
- Age
- 7mo ago
Newest
by launch dateOLIXIS 2 Inch Full Cooling Gel Infused Memory Foam Mattress Topper Bed Pad
- Price
- $25.24
- Rating
- 4.6/5
- Reviews
- 453
- Age
- 5mo ago
OLIXIS 3 Inch Queen Cooling Gel Infused Memory Foam Mattress Topper Bed Pad
- Price
- $41.41
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 5mo ago
WhatsBedding 5 Inch Queen Mattress Topper Breathable Bamboo Viscose Air Layer Memory Foam Mattress Topper Queen Size Blue.
- Price
- $100.96
- Rating
- 4.6/5
- Reviews
- 3,658
- Age
- 5mo ago
Mattress Pad Queen Size Cooling Pillow Top Mattress Topper Ultra Soft Viscose Made from Bamboo Breathable for Hot Sleepers Deep Pocket 8-20 Green
- Price
- $23.98
- Rating
- 4.3/5
- Reviews
- 480
- Age
- 7mo ago
WhatsBedding 4 Inch Memory Foam Mattress Topper Queen for Back Pain Relief Filled with Breathable Gel Memory Foam Fluffy Comfort Supportive Pillow Top Mattress Topper 80x60x4in
- Price
- $59.50
- Rating
- 4.2/5
- Reviews
- 1,797
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
32
Est. top-5 brand share
68%
Top 20: 96%
Est. top-5 click share
40%
Top 20: 73%
Open market
28%
- Niagara Sleep Solution41%
- BEDLORE10%
- Linenspa6%
- EASELAND5%
- WhatsBedding5%
- OLIXIS4%
Demand
Mattress Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Mattress Topper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mattress topper8.4M/yr
- queen mattress topper2.3M/yr
- memory foam mattress topper2.3M/yr
- mattress topper queen1.6M/yr
- full size mattress topper1.3M/yr
- cooling mattress topper981K/yr
- mattress pad1.0M/yr
- foam mattress topper884K/yr
- mattress topper full838K/yr
- bamboo mattress topper546K/yr
Reviews and returns
What reviews say buyers love and hate about Mattress Topper
We read the reviews and the return reasons for every product selling here.
“Not as thick as it says”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mattress Topper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data