mattress protector
Launch itA $21.2M/yr market growing +14.0% this quarter with returns at 1.7% — clears our launch bar.
Market size
Incredible$21.2M$21.2M/yr · 12.0M searches
Avg price
Great$22.49avg listing price — sweet spot $15–$100
Price range
Great$11.22–$36.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad45,401.35avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mattress protector is a $21.2M/yr Amazon United States market (12.0M searches/yr). The top 5 brands hold 78% of demand. Verdict: Launch it — 62/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
mattress protector market data
- Units sold / yr
- 1.0M–1.0M
- avg 40,000–50,000/product
- Revenue / yr
- $22.5M–$22.5M
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
21
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
17%
- BEDLORE27%
- Utopia Bedding26%
- PlushDeluxe10%
- SPRINGSPIRIT7%
- GOPOONY7%
- Amazon Basics6%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mattress protector search terms
- mattress protector3.2M/yr
- queen mattress protector2.0M/yr
- waterproof mattress protector1.8M/yr
- mattress protector queen size bed856K/yr
- queen size mattress protector580K/yr
- mattress cover717K/yr
- mattress cover queen size bed474K/yr
- waterproof mattress protector queen287K/yr
- queen mattress cover354K/yr
- mattress protectors236K/yr
Top mattress protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEDLORE Waterproof Mattress Protector Queen Size Mattress Pad Noiseless with Deep Pocket 6-18 Depth Soft Breathable Dirt-Proof Bed Mattress Cover Washable for Home Bedroom Hotel (Gray)
BEDLORE$25.004.6★23,362 rev
PlushDeluxe Bamboo Waterproof Mattress Protector Queen Size Ultra Soft
PlushDeluxe$36.884.6★42,286 rev
Quilted Fitted Mattress Pad Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches Machine Washable Mattress Cover by Utopia Bedding (White)
Utopia Bedding$18.754.6★158,993 rev
Queen Mattress Protector Waterproof Cover Absorbent Fitted Sheet up - 18 Deep Pocket Mattress Cover Queen Size Bed Sheets Terry Machine Wash Protection Mattress Protector
SPRINGSPIRIT$11.364.5★17,914 rev
BEDLORE Waterproof Mattress Protector Queen Size Noiseless Mattress Pad with Deep Pocket 6-18 Depth Soft Breathable Bed Mattress Cover Washable for Home Bedroom Hotel (White)
BEDLORE$25.564.6★23,362 rev
Newest
by launch date
Amazon Basics Waterproof Mattress Protector Fitted Secure Protection Queen White
Amazon Basics$12.771,147 rev
Waterproof Queen Size Mattress Protector with Deep Pockets Gray
GOPOONY$20.681,079 rev
Utopia Bedding Waterproof Mattress Protector Queen Size (Gray) Premium 3D Air Soft Fabric Mattress Cover Fits 17 Inches Deep Breathable Fitted Style with Stretchable Pockets
Utopia Bedding$18.531,903 rev
OhGeni Waterproof Mattress Protector Queen Size Mattress Pad Fitted with Deep Pocket 6-18 Breathable Noiseless & Soft Washable Dirt-Proof Mattress Cover for Home Bedroom White Daybed Cover
OhGeni$13.422,157 rev
OhGeni 100% Waterproof Mattress Protector Queen Size Mattress Soft Pad Pet Hair & Bedwetting Resistant Cooling Breathable Fitted Sheets Washable Bed Cover Over 99 Count Hex Bumps
OhGeni$21.404,230 rev
Trending
90-day click momentumBEDLORE Waterproof Mattress Protector Queen Size Noiseless Mattress Pad with Deep Pocket 6-18 Depth Soft Breathable Bed Mattress Cover Washable for Home Bedroom Hotel (White)
BEDLORE$25.564.6★
Amazon Basics Waterproof Mattress Protector Fitted Secure Protection Queen White
Amazon Basics$12.774.5★
MEELUS Padded Queen Mattress Protector Breathable Waterproof Mattress Pad Cover Fitted Deep Pocket 8-21 Soft Noiseless Mattress Cover Washable Cooling for Home Hotel Bedroom White
MEELUS$25.914.6★
Utopia Bedding Waterproof Mattress Protector Queen Size (Gray) Premium 3D Air Soft Fabric Mattress Cover Fits 17 Inches Deep Breathable Fitted Style with Stretchable Pockets
Utopia Bedding$18.534.6★
Utopia Bedding Waterproof Mattress Protector Queen Size Bed Premium 200 GSM Bamboo Viscose Cooling Mattress Cover Soft and Breathable Fitted Style with 17 Inches Deep Stretchable Pockets
Utopia Bedding$19.204.6★
What buyers say about mattress protector
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome Fit”
“Nice quality mattress cover”
“Comfortable and easy to use”
“Money well spent”
“And soft”
“Definitely Waterproof”
“Better than expected”
“Excellent mattress pad”
“Perfect cushion for my bed”
“Easy to wash”
What buyers complain about
“NOT WATER PROOF”
“It is thick”
“LEAKED”
“the quality is cheap”
“Quite small”
“Did not work”
“False advertising”
“Flimsy material”
“Mattress was dry”
“Not durable”
Top return reasons
Common questions
- Is mattress protector profitable to sell on Amazon United States?
- The niche generates $21.2M/yr across 26 tracked products. 90-day search growth is +14.0%. Flapen's verdict: Launch it (62/100).
- How competitive is the mattress protector niche?
- 14 brands and 21 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in mattress protector?
- Top complaints mined from reviews: Water Resistance, Thickness, Leak-Proof. The return rate is 1.7%.
- When does demand for mattress protector peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mattress protector niche?
- Listings span $11.22–$36.88; the average listing price is $22.49 (sweet spot $15–$100). The average incumbent carries 45,401 reviews — the moat a new listing must climb.