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Mattress Plastic Cover for Moving

Fail

Shoppers spend an estimated $86K a year here, so Mattress Plastic Cover for Moving is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$86K/yr67K searches / yr
90-day growth
+38.5%search demand this quarter
Competition
68%top-5 click share · 14 brands · 26 sellers

Flapen Score

Mattress Plastic Cover for Moving against its category

The dotted line is the Home & Kitchen average. Past it, Mattress Plastic Cover for Moving is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress Plastic Cover for Moving market on Amazon at a glance

Shoppers on Amazon United States searched for Mattress Plastic Cover for Moving 67K times last year and spent an estimated $86K. The top 5 brands take 78% of clicks. Demand peaks in May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.6% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+38.5%
Conversion, latest week
10.6%
Market size, estimated
$86Ka year
Peak month
May1.8× the quietest month
Top search term
plastic mattress bags for moving38K searches a year

02 · Price

A sale here is worth $12.25.

Listings sell for $12.25 on average, from $5.90 to $29.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.25 that is $3K to $6K a year per listing.

Average price
$12.25under the $15 to $100 sweet spot
Price range
$5.90–$29.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #341 within Mattress Protectors & Encasements. It carries 3,677 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#341in Mattress Protectors & Encasements
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
3,677per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mattress Plastic Cover for Moving products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

26

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

  • Brand 140%
  • Brand 221%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Demand

Mattress Plastic Cover for Moving search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Mattress Plastic Cover for Moving search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic mattress bags for moving38K/yr
  • mattress plastic cover for moving21K/yr
  • plastic mattress cover for moving8K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress Plastic Cover for Moving

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Thickness”
2.5%of orders come back
“Extremely thin material”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mattress Plastic Cover for Moving questions

Answered from the same tracked data.