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Mattress and Box Spring

Fail

The average product has 6,810 reviews to catch up to, so Mattress and Box Spring is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$156K/yr47K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
45%top-5 click share · 12 brands · 17 sellers

Flapen Score

Mattress and Box Spring against its category

The dotted line is the Home & Kitchen average. Past it, Mattress and Box Spring is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mattress and Box Spring market on Amazon at a glance

Shoppers on Amazon United States searched for Mattress and Box Spring 47K times last year and spent an estimated $156K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
2.4%
Market size, estimated
$156Ka year
Peak month
August2.0× the quietest month
Top search term
napqueen mattress8K searches a year

02 · Price

A sale here is worth $137.36.

Listings sell for $137.36 on average, from $19.44 to $304.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $137.36 that is $0 to $14K a year per listing.

Average price
$137.36above the $15 to $100 sweet spot
Price range
$19.44–$304.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #201 within Mattresses & Box Springs. It carries 6,810 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
88%
Out of stock, average day
9.6%
Average rank
#201in Mattresses & Box Springs
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
6,810per listing
Listings tracked
33

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
23 months

Products

Top Mattress and Box Spring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

45%

Top 20: 85%

Open market

12%

  • Brand 165%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Mattress and Box Spring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Mattress and Box Spring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • napqueen mattress8K/yr
  • nap queen9K/yr
  • queen mattress cheap under 1004K/yr
  • 8in queen mattress6K/yr
  • queen 8 inch mattress5K/yr
  • nap queen full size mattress5K/yr
  • nap queen king size mattress4K/yr
  • napqueen3K/yr
  • napqueen queen size mattress4K/yr

Reviews and returns

What reviews say buyers love and hate about Mattress and Box Spring

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
11%of negative reviews mention “Thickness”
1.6%of orders come back
“Not very Thick”
A buyer, on “Thickness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mattress and Box Spring questions

Answered from the same tracked data.