matted frame for 5x7 picture
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.86–$29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,578.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 56K searches
According to Flapen's Amazon United States niche tracking, matted frame for 5x7 picture is a $40K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
matted frame for 5x7 picture market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $46K–$61K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.3%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
25
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
32%
- upsimples27%
- wallwisy12%
- Golden State Art9%
- Americanflat8%
- decorUhome7%
- FLECHAZO5%
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +12.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.7×
Top matted frame for 5x7 picture search terms
- frame matted to 5x710K/yr
- 5x7 matted frame11K/yr
- frame with mat for 5x7 print8K/yr
- picture frame matted to 5x77K/yr
- matted to 5x7 picture frame8K/yr
- matted 5x7 picture frame6K/yr
- picture frame with mat for 5x7 photo4K/yr
- 5x7 picture frame mat3K/yr
Top matted frame for 5x7 picture products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
upsimples 8x10 Picture Frame Display Pictures 5x7 with Mat or 8x10 Without Mat Wall Hanging Photo Frame Black 1 Pack
upsimples$5.814.5★41,299 rev
wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
wallwisy$10.054.6★991 rev
decorUhome 8x10 Picture Frame Fits 5x7 Photos with Mat M01BK
decorUhome$5.634.5★2,918 rev
upsimples 8x10 Picture Frame Set of 5 Display Pictures 5x7 with Mat or 8 x 10 Without Wall Gallery Photo Frames Black
upsimples$17.544.6★72,210 rev
FLECHAZO Natural Walnut 6x8 Picture Frame Wood with Mat for 5x7 Photos
FLECHAZO$23.624.6★319 rev
Newest
by launch date
THKRLOF 8x10 Picture Frame Natural Teak Wood with Mat for 5x7 Original Natural Solid Wood 8 by 10 Photo Frames with Tempered Glass Cover for Wall and Tabletop Display
THKRLOF$26.2368 rev
THKRLOF 8x10 Picture Frame with Mat for 5x7 Wavy Edge Wooden Real Glass Photo Frame for Tabletop and Wall Hanging Green 1 Pack
THKRLOF$22.14536 rev
ZLG Golden 8x10 Frame Premium Metal Frame Matted to 5x7 8x10 Picture Frame High Definition Plexiglass Wall Hook Included Set of 1
ZLG$9.32123 rev
wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
wallwisy$10.05991 rev
wallwisy 5x7 Picture Frame Solid Oak Wood 5x7 Photo Frame with Mat to 4x6 7x5 Picture Frames for Wall and Tabletop Display Natural Oak 5 x 7 Frame Set of 1
wallwisy$8.05991 rev
Trending
90-day click momentumZLG Golden 8x10 Frame Premium Metal Frame Matted to 5x7 8x10 Picture Frame High Definition Plexiglass Wall Hook Included Set of 1
ZLG$9.324.6★
Golden State Art 8x10 Ornate Picture Frame Holds 5x7 Photo Green Gold
Golden State Art$17.124.7★
THKRLOF 8x10 Picture Frame with Mat for 5x7 Wavy Edge Wooden Real Glass Photo Frame for Tabletop and Wall Hanging Green 1 Pack
THKRLOF$22.144.7★
THKRLOF 8x10 Picture Frame Natural Teak Wood with Mat for 5x7 Original Natural Solid Wood 8 by 10 Photo Frames with Tempered Glass Cover for Wall and Tabletop Display
THKRLOF$26.234.5★
wallwisy 8x10 Picture Frame Solid Oak Wood 8x10 Photo Frame with Mat to 5x7 10x8 Picture Frames for Wall and Tabletop Display Natural Oak 8 x 10 Frame Set of 1
wallwisy$10.054.6★
What buyers say about matted frame for 5x7 picture
What buyers praise and complain about, mined from review topics.What buyers love
“Good Frame”
“Great Quality with Great Display Options”
“Good Value”
“As advertised”
“Easy to use”
“Decent quality, love the natural wood color”
“LOVE THIS COLOR”
“material is good, very sturdy, i did expected of it to be glass”
“Its really sturdy”
“The fit is perfect as described”
What buyers complain about
“Seems cheap looking and quality”
“The frame is very cheap”
“It was plastic”
“An expensive look for a fraction of the price”
“Product info wrong”
“The clear plastic in front is a bit flimsy”
“It is too small”
“Breaks easily if you move it a lot”
“it is black”
“Not nearly thick enough”
Top return reasons
Common questions
- Is matted frame for 5x7 picture profitable to sell on Amazon United States?
- The niche generates $40K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the matted frame for 5x7 picture niche?
- 20 brands and 25 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in matted frame for 5x7 picture?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Material Quality. The return rate is 3.0%.
- When does demand for matted frame for 5x7 picture peak?
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the matted frame for 5x7 picture niche?
- Listings span $4.86–$29.00; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 8,579 reviews — the moat a new listing must climb.