Matcha Whisk

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

+30.7%

Conversion, latest week

5.7%

Market size, estimated

$186Ka year

Peak month

November2.7× the quietest month

Top search term

chasen79K searches a year

Listings sell for $16.44 on average, from $6.24 to $52.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.44 that is $8K to $12K a year per listing.

Average price

$16.44inside the $15 to $100 sweet spot

Price range

$6.24–$52.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

1.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #3,768 within Coffee, Tea & Espresso. It carries 1,046 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

5.2%

Average rank

#3,768in Coffee, Tea & Espresso

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,046per listing

Listings tracked

20

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

28 months