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49

matcha spoon

Skip it

Prices mostly outside the sweet spot ($4.52–$13.96) — this niche doesn't clear our bar today.

Market size 14Growth 43Conversion 73Competition 67Returns 82Price range 0Avg price 20Brand share 77Review moat 66Quality gap 30

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good844.85

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.24

avg listing price — sweet spot $15–$100

Market size

Bad$54K

$54K/yr · 111K searches

Price range

Bad$4.52–$13.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, matcha spoon is a $54K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

matcha spoon market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
$58K–$72K
units × avg price
Conversion rate
6.8%
Avg BSR
#5,769
Page quality
0%
Prime
100%
Sponsored
79%
Out of stock
0.8%
Avg brand age
28 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

32

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

45%

Top 20: 86%

Open market

35%

  • BlendWell17%
  • Zelphvt13%
  • Jade Leaf Matcha10%
  • Styquenzer9%
  • TREMENDRY8%
  • Naoki Matcha7%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +14.3% search growth over the last 90 days.
3K2KPrime Day '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Top matcha spoon search terms

  • matcha spoon47K/yr
  • matcha scoop39K/yr
  • matcha measuring spoon8K/yr
  • chashaku7K/yr
  • metal matcha scoop4K/yr
  • matcha spoon scoop7K/yr
All search terms

Top matcha spoon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about matcha spoon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“all of them feel well made”

Value For Money10%

“Good affordable set”

Ease Of Cleaning8%

“super easy to clean”

Strength8%

“this is a well built spoon”

Size-Overall6%

“not too big”

Mixing/Blending5%

“I love these mixers”

Advertised Vs Actual Product5%

“Does the job”

Measurement/Reading Accuracy3%

“Great way to measure matcha”

Durability3%

“Great quality very durable”

Ease Of Use3%

“Simple, precise, and exactly what you need if you make matcha regularly”

What buyers complain about

Durability17%

“Fell apart after first use”

Handle Quality10%

“Too short of handle for my matcha container”

Quality-Overall10%

“Poor quality”

Size-Overall6%

“boy was this one a really small spoon”

Measurement/Reading Accuracy4%

“Inaccurate measurement”

Material Quality4%

“It clear that this whisk is not made of high quality materials”

Instructions/User Manual/Troubleshooting4%

“No instruction”

Gifting Purpose4%

“I dont think it will make a good gift it looks cheap”

Functionality-Overall4%

“The strainer doesnt work at all”

Value For Money2%

“Not worth the asthetic”

Top return reasons

Size-Overall41%
Advertised Vs Actual Product12%
Quality-Overall9%
Value For Money6%
Functionality-Overall4%
Handle Quality4%
Product Condition4%
Durability3%
Color2%
Material Quality2%

Common questions

Is matcha spoon profitable to sell on Amazon United States?
The niche generates $54K/yr across 34 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Skip it (49/100).
How competitive is the matcha spoon niche?
27 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in matcha spoon?
Top complaints mined from reviews: Durability, Handle Quality, Quality-Overall. The return rate is 1.7%.
When does demand for matcha spoon peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the matcha spoon niche?
Listings span $4.52–$13.96; the average listing price is $7.24 (sweet spot $15–$100). The average incumbent carries 845 reviews — the moat a new listing must climb.