Skip to content

Matcha Sifter

Fail

Demand is soft, at +3.1% this quarter, so Matcha Sifter is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$187K/yr189K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
68%top-5 click share · 18 brands · 31 sellers

Flapen Score

Matcha Sifter against its category

The dotted line is the Home & Kitchen average. Past it, Matcha Sifter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Sifter market on Amazon at a glance

Shoppers on Amazon United States searched for Matcha Sifter 189K times last year and spent an estimated $187K. The top 5 brands take 68% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
10.2%
Market size, estimated
$187Ka year
Peak month
May1.6× the quietest month
Top search term
matcha sifter123K searches a year

02 · Price

A sale here is worth $9.72.

Listings sell for $9.72 on average, from $5.05 to $25.70. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $9.72 that is $15K to $19K a year per listing.

Average price
$9.72under the $15 to $100 sweet spot
Price range
$5.05–$25.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$19K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Coffee, Tea & Espresso. It carries 1,832 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#383in Coffee, Tea & Espresso
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,832per listing
Listings tracked
18

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Matcha Sifter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

31

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

28%

  • Brand 124%
  • Brand 223%
  • Brand 312%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Matcha Sifter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Matcha Sifter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha sifter123K/yr
  • matcha strainer30K/yr
  • matcha sieve13K/yr
  • matcha sift7K/yr
  • matcha spoon and sifter3K/yr
  • sifter matcha3K/yr
  • matcha sifter and spoon4K/yr
  • sifter for matcha3K/yr
  • matcha sifter stainless steel3K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Sifter

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Mesh is very small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Matcha Sifter questions

Answered from the same tracked data.