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64

mason jars 32 oz

Launch it

A $1.4M/yr market growing +15.8% this quarter with returns at 1.7% — clears our launch bar.

Market size 84Growth 45Conversion 67Competition 71Returns 81Price range 80Avg price 95Brand share 74Review moat 24Quality gap 23

Avg price

Incredible$23.71

avg listing price — sweet spot $15–$100

Market size

Great$1.4M

$1.4M/yr · 946K searches

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$9.77–$37.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,017.14

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, mason jars 32 oz is a $1.4M/yr Amazon United States market (946K searches/yr). The top 5 brands hold 61% of demand. Verdict: Launch it — 64/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

mason jars 32 oz market data

Units sold / yr
50K–60K
avg 1,250–1,500/product
Revenue / yr
$1.2M–$1.4M
units × avg price
Conversion rate
6.0%
Avg BSR
#123
Page quality
0%
Prime
97%
Sponsored
97%
Out of stock
2.0%
Avg brand age
34 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

54

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

42%

Top 20: 80%

Open market

35%

  • Ball26%
  • Paksh Novelty17%
  • ComSaf8%
  • WELLIFE5%
  • STARSIDE4%
  • Galssmagic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.
23K18KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top mason jars 32 oz search terms

  • mason jars 32 oz254K/yr
  • 32 oz mason jars130K/yr
  • quart mason jars wide mouth50K/yr
  • wide mouth mason jars 32 oz54K/yr
  • 32oz mason jars43K/yr
  • 32 oz mason jars wide mouth55K/yr
  • quart mason jars46K/yr
  • wide mouth jar46K/yr
  • wide mouth glass jars with lids33K/yr
  • 32 oz mason jar25K/yr
All search terms

Top mason jars 32 oz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$68K10%$135K15%$203K20%$270K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mason jars 32 oz

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Excellent Quality”

Size-Overall13%

“Love the size”

Advertised Vs Actual Product11%

“Exactly as pictured”

Value For Money7%

“Excellent value”

Strength6%

“The glass and lids feel very sturdy”

Storage Capacity5%

“this is a great fridge storage container”

Ease Of Cleaning4%

“Easy cleaning”

Ease Of Use4%

“Easy to open”

Leak-Proof4%

“they dont leak”

Design-Overall3%

“Beautiful design”

What buyers complain about

Size-Overall10%

“Small”

Durability10%

“Break easily”

Thickness9%

“glass seems thicker”

Advertised Vs Actual Product8%

“Not as advertised”

Leak-Proof7%

“Leaks some times”

Value For Money6%

“Too expensive”

Quality-Overall6%

“Glass quality is poor”

Ease Of Use3%

“Returned item as seemed would be awkward to use”

Ease Of Cleaning3%

“causing a big mess”

Heating3%

“I was a little worried that the heat might break it”

Top return reasons

Size-Overall63%
Value For Money12%
Advertised Vs Actual Product8%
Material Quality3%
Leak-Proof2%
Quality-Overall2%
Functionality-Overall1%
Defective Material/Parts1%
Dishwasher Safe1%
Ease Of Use1%

Common questions

Is mason jars 32 oz profitable to sell on Amazon United States?
The niche generates $1.4M/yr across 36 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Launch it (64/100).
How competitive is the mason jars 32 oz niche?
25 brands and 54 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in mason jars 32 oz?
Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 1.7%.
When does demand for mason jars 32 oz peak?
Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the mason jars 32 oz niche?
Listings span $9.77–$37.67; the average listing price is $23.71 (sweet spot $15–$100). The average incumbent carries 5,017 reviews — the moat a new listing must climb.