mason jars
Launch itA $13.2M/yr market growing +4.8% this quarter with returns at 2.0% — clears our launch bar.
Market size
Incredible$13.2M$13.2M/yr · 14.4M searches
Avg price
Great$21.77avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great$7.46–$50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,404.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mason jars is a $13.2M/yr Amazon United States market (14.4M searches/yr). The top 5 brands hold 54% of demand. Verdict: Launch it — 65/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
mason jars market data
- Units sold / yr
- 500K–600K
- avg 8,000–10,000/product
- Revenue / yr
- $10.9M–$13.1M
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
84
Top-5 brand share
54%
Top 20: 89%
Top-5 click share
32%
Top 20: 70%
Open market
42%
- Ball26%
- YINGERHUAN10%
- Paksh Novelty7%
- ComSaf6%
- Miuyhji5%
- NETANY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mason jars search terms
- mason jars4.6M/yr
- canning jars1.0M/yr
- mason jar1.1M/yr
- jar755K/yr
- glass jars822K/yr
- wide mouth mason jars670K/yr
- jars738K/yr
- glass jars with lids553K/yr
- mason jars with lids524K/yr
- jars with lids582K/yr
Top mason jars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YINGERHUAN Glass Regular Mouth Mason Jars 16 oz Clear Glass Jars with Silver Metal Lids for Sealing Canning Jars for Food Storage Overnight Oats Dry Food Snacks Candies DIY Projects (4PACK)
YINGERHUAN$12.524.6★5,412 rev
Ball Jar Quilted Crystal Jelly (Case of 12) 8 oz
Ball$12.014.9★1,473 rev
Miuyhji 16 oz Wide Mouth Glass Mason Jars with Lids 6 Pack for Canning
Miuyhji$20.844.5★1,234 rev
Paksh Novelty Wide Mouth Mason Jars 32 oz Mason Jars with Lids 2-Pack
Paksh Novelty$12.884.7★3,380 rev
NETANY 6-pack 16 oz Overnight Oats Containers with Lids Glass jars with Airtight Lids Wide mouth Mason Salad jars Glass Food Storage Containers for Snacks Yogurt Spice Sugar
NETANY$19.694.7★4,221 rev
Newest
by launch datePaksh Novelty Wide Mouth Mason Jars 32 oz Mason Jars with Lids 2-Pack
Paksh Novelty$12.883,380 rev
GLATABAM 16 oz 4-Pack Overnight Oats Containers with Lids
GLATABAM$12.09612 rev
Mason Jars 16 oz Overnight Oats Containers with Lids Glass Jar with Lid
SECLENT$16.95382 rev
ComSaf 32 oz Wide Mouth Mason Jars 2 Pack Large Glass Jars with Lids
ComSaf$11.611,315 rev
Ball - 32oz Wide Mouth Jars with Lids & Bands 12 Pack Jars Large Glass Mason Jar for Food Storage with airtight Lid 0.25 Gallon Glass Jar with Lid and Bands Set of 12
Ball$34.93449 rev
Trending
90-day click momentumMason Jars 16 oz Overnight Oats Containers with Lids Glass Jar with Lid
SECLENT$16.954.7★
Ball Jar Quilted Crystal Jelly (Case of 12) 8 oz
Ball$12.014.9★
Ball Wide Mouth Glass Mason Jars with Lids and Bands Used for Canning Pickling Juice Jam Jelly Pint Size 16 Ounce (Pack of 3)
Ball$18.084.7★
Paksh Novelty Wide Mouth Mason Jars 32 oz Mason Jars with Lids 2-Pack
Paksh Novelty$12.884.7★
GLATABAM 16 oz 4-Pack Overnight Oats Containers with Lids
GLATABAM$12.094.7★
What buyers say about mason jars
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Perfect portion size”
“Gets the job done”
“Great deal”
“The containers are nice and sturdy,”
“Easy to handle”
“Does not leak”
“Easy to store”
“It's easy to wash”
“holding up well”
What buyers complain about
“Small jars”
“Do not last”
“Cheap Quality”
“Rusty Lids”
“honestly the price is a little too much”
“They leak”
“False Advertisement”
“Hard to open”
“could be a little thicker”
“not super sturdy”
Top return reasons
Common questions
- Is mason jars profitable to sell on Amazon United States?
- The niche generates $13.2M/yr across 58 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Launch it (65/100).
- How competitive is the mason jars niche?
- 35 brands and 84 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in mason jars?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.0%.
- When does demand for mason jars peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mason jars niche?
- Listings span $7.46–$50.30; the average listing price is $21.77 (sweet spot $15–$100). The average incumbent carries 5,405 reviews — the moat a new listing must climb.