Mason Jars
PassMason Jars scores 65 out of 100, a Pass. Shoppers spend an estimated $13.2M a year here, search demand grew +4.8% this quarter, and an estimated 2.0% of orders come back.
- Flapen Score
- 65 / 100Top 3% of 11,240 Home & Kitchen niches · +16 vs the category median of 4965
- Market size
- $13.2M/yr14.4M searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 32%top-5 click share · 35 brands · 84 sellers
Flapen Score
Mason Jars against its category
The dotted line is the Home & Kitchen average. Past it, Mason Jars is stronger. Inside it, weaker.
Market
The Mason Jars market on Amazon at a glance
Shoppers on Amazon United States searched for Mason Jars 14.4M times last year and spent an estimated $13.2M. The top 5 brands take 54% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 14.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.2M a year.
- Searches, last 12 months
- 14.4M
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- $13.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- mason jars4.6M searches a year
02 · Price
A sale here is worth $21.77.
Listings sell for $21.77 on average, from $7.46 to $50.30. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $21.77 that is $174K to $218K a year per listing.
- Average price
- $21.77inside the $15 to $100 sweet spot
- Price range
- $7.46–$50.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $174K–$218K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #58 within Canning. It carries 5,405 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 1.4%
- Average rank
- #58in Canning
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 5,405per listing
- Listings tracked
- 58
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Mason Jars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
35 rising
Sellers
84
Top-5 brand share
54%
Top 20: 89%
Top-5 click share
32%
Top 20: 70%
Open market
42%
- Brand 126%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Mason Jars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mason Jars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mason jars4.6M/yr
- canning jars1.0M/yr
- mason jar1.1M/yr
- jar755K/yr
- glass jars822K/yr
- wide mouth mason jars670K/yr
- jars738K/yr
- glass jars with lids553K/yr
- mason jars with lids524K/yr
- jars with lids582K/yr
Reviews and returns
What reviews say buyers love and hate about Mason Jars
We read the reviews and the return reasons for every product selling here.
“Small jars”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mason Jars questions
Answered from the same tracked data.









