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Mason Jar Sleeve

Fail

Shoppers spend an estimated $31K a year here, so Mason Jar Sleeve is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$31K/yr161K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
38%top-5 click share · 13 brands · 53 sellers

Flapen Score

Mason Jar Sleeve against its category

The dotted line is the Home & Kitchen average. Past it, Mason Jar Sleeve is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mason Jar Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Mason Jar Sleeve 161K times last year and spent an estimated $31K. The top 5 brands take 79% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
1.2%
Market size, estimated
$31Ka year
Peak month
July1.4× the quietest month
Top search term
mason jar sleeve39K searches a year

02 · Price

A sale here is worth $16.61.

Listings sell for $16.61 on average, from $9.57 to $29.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.61 that is $0 to $2K a year per listing.

Average price
$16.61inside the $15 to $100 sweet spot
Price range
$9.57–$29.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #558 within Canning. It carries 404 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
9.7%
Average rank
#558in Canning
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
404per listing
Listings tracked
39

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mason Jar Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

53

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

13%

  • Brand 123%
  • Brand 217%
  • Brand 316%
  • Brand 414%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (7 brands, 13%)

Demand

Mason Jar Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mason Jar Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mason jar sleeve39K/yr
  • mason jar koozie19K/yr
  • mason jar silicone sleeve25K/yr
  • mason jar sleeves13K/yr
  • silicone sleeve for mason jar13K/yr
  • 32 oz mason jar with handle10K/yr
  • silicone mason jar sleeve11K/yr
  • mason jar koozies9K/yr
  • mason jar sleeve 32 oz7K/yr
  • mason jar sleeve 16oz5K/yr

Reviews and returns

What reviews say buyers love and hate about Mason Jar Sleeve

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
3.1%of orders come back
“just a little big”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mason Jar Sleeve questions

Answered from the same tracked data.