Is marvel blanket profitable to sell on Amazon United States?

The niche generates $36K/yr across 35 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (43/100).

How competitive is the marvel blanket niche?

10 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in marvel blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Print Quality. The return rate is 1.5%.

When does demand for marvel blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.

What does it cost to enter the marvel blanket niche?

Listings span $13.05–$55.24; the average listing price is $24.76 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.

marvel blanket

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$24.76

avg listing price — sweet spot $15–$100

Price range

Great$13.05–$55.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good1,058.66

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-17.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$36K

$36K/yr · 112K searches

According to Flapen's Amazon United States niche tracking, marvel blanket is a $36K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

marvel blanket market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $50K–$62K; units × avg price
Conversion rate: 1.3%
Avg BSR: #3,031
Page quality: 0%
Prime: 94%
Sponsored: 71%
Out of stock: 15.7%
Avg brand age: 41 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

39%

Top 20: 87%

Open market

Marvel36%
Jay Franco22%
Surreal Entertainment15%
Northwest12%
Get Trend6%
Silver Buffalo5%
Open — no brand owns it (4 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.3×

Open Trend

Top marvel blanket search terms

marvel blanket54K/yr -18.8%1.2% conv.
iron man blanket14K/yr -16.7%1.8% conv.
avengers blanket13K/yr -17.8%1.7% conv.
marvel throw blanket12K/yr -8.2%1.4% conv.
captain america blanket11K/yr -21.0%2.0% conv.
superhero blanket8K/yr -12.5%0.8% conv.

All search terms

Top marvel blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Northwest Comfy Throw Blanket with Sleeves Adult (48 x 71 in) Captain America

Marvel$24.374.6★1,132 rev

Marvel Avengers Soft Silky Fleece Throw 40x50 Kids Blanket

Marvel$14.783.9★5 rev

Marvel Comics Oversized Fleece Throw Blanket With Spider-Man Captain America Black Panther More | Superhero Geeky Home Decor | Soft And Cozy Sherpa Blanket | 54 x 72 Inches

Surreal Entertainment$55.244.8★2,495 rev

Marvel Comics Covers Fleece Throw Blanket | Soft Polyester Cover for Sofa Bed | 45 x 60 Inches

Surreal Entertainment$34.984.6★71 rev

Marvel Comics Superheroes Fleece Throw Blanket | Soft Polyester Cover For Sofa Bed | 45 x 60 Inches

Marvel$30.164.6★735 rev

Newest

by launch date

Jay Franco Wearable Throw Blanket Kids Oversized Plush Hooded Blanket with Pocket Ultra Soft Cozy Fleece Throw for Lounging Travel Blue - Avengers 24x32 - Kid

Jay Franco$24.765 rev

1mo ago

Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM IRONMAN 8

Marvel$15.953,277 rev

2mo ago

Northwest Disney Marvel Spiderman Plush Throw Blanket Oversized 62 x 90 Silk Touch Soft Fleece Blanket for Kids & Adults Officially Licensed

Northwest$30.1167 rev

8mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 40x50 - Travel Blanket

Jay Franco$22.461,385 rev

9mo ago

Jay Franco Kids Plush Throw Blanket Soft & Cozy Fleece Throw for Bedroom & Couch Dcor Official Licensed Product Blue - Avengers 46x60 - Throw Blanket

Jay Franco$26.091,385 rev

9mo ago

What buyers say about marvel blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Very soft”

Gifting Purpose11%

“Gift”

Quality-Overall11%

“feels well made”

Advertised Vs Actual Product7%

“This was way better than I expected”

Size-Overall6%

“The perfect size”

Warmth6%

“keeps him warm”

Comfort-Overall4%

“He loves it, says its super comfortable and warm”

Washability3%

“It washes up really nicely and keeps the soft, cuddliness”

Value For Money3%

“Great product for good price”

Color3%

“The colors are bright”

What buyers complain about

Thickness25%

“thin”

Size-Overall14%

“came quick its really big”

Print Quality7%

“the printing mistake takes away from the overall look”

Thin6%

“Really thin, for decor it to be cozy”

Functionality-Overall4%

“it hasnt helped”

Material Quality4%

“Cheap Material”

Quality-Overall4%

“Quality is thin and faded”

Value For Money2%

“a little pricey for what it is”

Top return reasons

Size-Overall39%

Material Quality15%

Thin11%

Quality-Overall7%

Advertised Vs Actual Product7%

Length6%

Value For Money4%

Stitch/Finish/Polish3%

Product Condition2%

Color1%

Common questions

Is marvel blanket profitable to sell on Amazon United States?: The niche generates $36K/yr across 35 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (43/100).
How competitive is the marvel blanket niche?: 10 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in marvel blanket?: Top complaints mined from reviews: Thickness, Size-Overall, Print Quality. The return rate is 1.5%.
When does demand for marvel blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 5.3× the quietest.
What does it cost to enter the marvel blanket niche?: Listings span $13.05–$55.24; the average listing price is $24.76 (sweet spot $15–$100). The average incumbent carries 1,059 reviews — the moat a new listing must climb.