Martha Stewart Kitchen Towels

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-45.0%

Conversion, latest week

1.4%

Market size, estimated

$39Ka year

Top search term

summer dish towels for kitchen13K searches a year

Listings sell for $14.29 on average, from $5.01 to $47.87. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.29 that is $0 to $1K a year per listing.

Average price

$14.29under the $15 to $100 sweet spot

Price range

$5.01–$47.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #952 within Towels. It carries 1,327 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

6.0%

Average rank

#952in Towels

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,327per listing

Listings tracked

206

74 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

74

Successful launches

16Amazon's first-year sales bar

Average brand age

27 months