Martha Stewart Cookware

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

-21.2%

Conversion, latest week

0.7%

Market size, estimated

$188Ka year

Peak month

December5.3× the quietest month

Top search term

astercook pots and pans84K searches a year

Listings sell for $105.63 on average, from $50.72 to $244.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $105.63 that is $11K to $26K a year per listing.

Average price

$105.63above the $15 to $100 sweet spot

Price range

$50.72–$244.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$11K–$26K

Returns

1.9%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #121 within Cookware Sets. It carries 7,262 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

83%

Out of stock, average day

0.3%

Average rank

#121in Cookware Sets

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,262per listing

Listings tracked

23

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

40 months