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Marshmallow Fireside Candle

Fail

Shoppers spend an estimated $23K a year here, so Marshmallow Fireside Candle is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$23K/yr25K searches / yr
90-day growth
-36.7%search demand this quarter
Competition
63%top-5 click share · 9 brands · 56 sellers

Flapen Score

Marshmallow Fireside Candle against its category

The dotted line is the Home & Kitchen average. Past it, Marshmallow Fireside Candle is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marshmallow Fireside Candle market on Amazon at a glance

Shoppers on Amazon United States searched for Marshmallow Fireside Candle 25K times last year and spent an estimated $23K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-36.7%
Conversion, latest week
3.4%
Market size, estimated
$23Ka year
Peak month
December4.9× the quietest month
Top search term
marshmallow fireside candle13K searches a year

02 · Price

A sale here is worth $26.88.

Listings sell for $26.88 on average, from $13.99 to $57.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $26.88 that is $3K to $7K a year per listing.

Average price
$26.88inside the $15 to $100 sweet spot
Price range
$13.99–$57.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,341 within Candles. It carries 767 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#3,341in Candles
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
767per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Marshmallow Fireside Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

5%

  • Brand 151%
  • Brand 224%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Marshmallow Fireside Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Marshmallow Fireside Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marshmallow fireside candle13K/yr
  • marshmallow fireside7K/yr
  • marshmallow fireside bath and body works5K/yr

Reviews and returns

What reviews say buyers love and hate about Marshmallow Fireside Candle

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Smell”
66%of negative reviews mention “Smell”
0.9%of orders come back
“Horrible smell”
A buyer, on “Smell”66% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Marshmallow Fireside Candle questions

Answered from the same tracked data.