Marshmallow Fireside Candle
FailShoppers spend an estimated $23K a year here, so Marshmallow Fireside Candle is a Fail.
- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $23K/yr25K searches / yr
- 90-day growth
- -36.7%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 56 sellers
Flapen Score
Marshmallow Fireside Candle against its category
The dotted line is the Home & Kitchen average. Past it, Marshmallow Fireside Candle is stronger. Inside it, weaker.
Market
The Marshmallow Fireside Candle market on Amazon at a glance
Shoppers on Amazon United States searched for Marshmallow Fireside Candle 25K times last year and spent an estimated $23K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -36.7%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $23Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- marshmallow fireside candle13K searches a year
02 · Price
A sale here is worth $26.88.
Listings sell for $26.88 on average, from $13.99 to $57.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $26.88 that is $3K to $7K a year per listing.
- Average price
- $26.88inside the $15 to $100 sweet spot
- Price range
- $13.99–$57.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,341 within Candles. It carries 767 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 56%
- Out of stock, average day
- 0.0%
- Average rank
- #3,341in Candles
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 767per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Marshmallow Fireside Candle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
56
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- Brand 151%
- Brand 224%
- Brand 37%
- Brand 47%
- Brand 54%
- Brand 62%
- Open — no brand owns it (3 brands, 5%)
Demand
Marshmallow Fireside Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Marshmallow Fireside Candle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- marshmallow fireside candle13K/yr
- marshmallow fireside7K/yr
- marshmallow fireside bath and body works5K/yr
Reviews and returns
What reviews say buyers love and hate about Marshmallow Fireside Candle
We read the reviews and the return reasons for every product selling here.
“Horrible smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Marshmallow Fireside Candle questions
Answered from the same tracked data.









