Is marshmallow fireside candle profitable to sell on Amazon United States?

The niche generates $23K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.7%. Flapen's verdict: Skip it (40/100).

How competitive is the marshmallow fireside candle niche?

9 brands and 56 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in marshmallow fireside candle?

Top complaints mined from reviews: Smell, Durability, Fun/Entertainment Experience. The return rate is 0.9%.

When does demand for marshmallow fireside candle peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.

What does it cost to enter the marshmallow fireside candle niche?

Listings span $13.99–$57.52; the average listing price is $26.88 (sweet spot $15–$100). The average incumbent carries 767 reviews — the moat a new listing must climb.

marshmallow fireside candle

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.88

avg listing price — sweet spot $15–$100

Price range

Great$13.99–$57.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good766.78

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-36.7%

90-day search growth — must beat 0% to launch

Market size

Bad$23K

$23K/yr · 25K searches

According to Flapen's Amazon United States niche tracking, marshmallow fireside candle is a $23K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

marshmallow fireside candle market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $40K–$54K; units × avg price
Conversion rate: 3.4%
Avg BSR: #3,341
Page quality: 0%
Prime: 56%
Sponsored: 33%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Bath & Body Works51%
S&M Candle Factory24%
WoodWick(ウッドウィック)7%
The Scent Galaxy7%
Alune4%
Generic2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Open Trend

Top marshmallow fireside candle search terms

marshmallow fireside candle13K/yr -46.7%3.2% conv.
marshmallow fireside7K/yr -18.2%2.9% conv.
marshmallow fireside bath and body works5K/yr -36.3%6.0% conv.

All search terms

Top marshmallow fireside candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend

S&M Candle Factory$23.224.2★24 rev

Bath & Body Works 3 Wick Marshmallow Fireside

Bath & Body Works$27.614.6★408 rev

Bath & Body Works Slatkin & Co Marshmallow Fireside Wallflower Home Fragrance 2 bulb refills

Bath & Body Works$13.994.6★555 rev

Bath & Body Works Slatkin Wallflower Bulb Refills - Marshmallow Fireside - TWO boxes FOUR bulbs!

Bath & Body Works$22.874.6★86 rev

Marshmallow Fireside Wax Melts-Highly Scented Candle Wax Melts-Hand Poured 2 Pack of 6

The Scent Galaxy$14.564.3★105 rev

Newest

by launch date

Bath & Body Works Marshmallow Fireside - 8 Wallflowers Home Fragrance Refill with a Marbela Natural Oats Sample Soap.

Bath & Body Works$57.521 rev

10mo ago

Marshmallow Fireside Parfum Mist - Inspired by BBWs Marshmallow Fireside | Long Lasting Scent | Fragrance Dupe

Generic$22.004 rev

1y ago

Alune Perfume Inspired by B&BW Scents (Marshmallow Fireside 1.7oz | 50ml Spray)

Alune$44.8213 rev

2y ago

Marshmallow Fireside Candle ~ Highly Scented Large 3-Wick Candle ~ Soy and Coconut Wax Blend

S&M Candle Factory$23.2224 rev

2y ago

VINEVIDA [4oz] Marshmallow Fireside Fragrance Oil for Candle Making and Soap Making - Premium Candle Scents for Soy Candles

VINEVIDA$19.8450 rev

3y ago

What buyers say about marshmallow fireside candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Amazing Smell”

Brightness/Shine/Glow9%

“Great candle”

Durability5%

“Long lasting”

Quality-Overall5%

“Great Candles”

Fire Resistance3%

“Love the burn”

Value For Money2%

“Bought on sale, great value”

Audio Quality1%

“Love the sound and enough scented”

Efficiency1%

“Really does the job in my small house”

Gifting Purpose1%

“Nice gift”

Ease Of Use0%

“Easy to order”

What buyers complain about

Smell66%

“Horrible smell”

Durability6%

“It was broke when I received it”

Fun/Entertainment Experience6%

“he doesnt get to enjoy it”

Flammable5%

“They do burn down rather quick”

Value For Money3%

“Expensive though”

Top return reasons

Smell71%

Size-Overall6%

Advertised Vs Actual Product4%

Leak-Proof4%

Defective Material/Parts4%

Value For Money4%

Maintenance And Repair1%

Functionality-Overall1%

Strength1%