Is mario plates profitable to sell on Amazon United States?

The niche generates $126K/yr across 54 tracked products. 11 of 31 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (65/100).

How competitive is the mario plates niche?

42 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in mario plates?

Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.8%.

When does demand for mario plates peak?

Demand peaks in Apr–May; the busiest month runs 3.4× the quietest.

What does it cost to enter the mario plates niche?

Listings span $6.52–$34.49; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.

mario plates

Worth a look

Shows a thin review moat (60 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible59.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$18.11

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$6.52–$34.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$126K

$126K/yr · 129K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, mario plates is a $126K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

mario plates market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $109K–$145K; units × avg price
Conversion rate: 5.4%
Avg BSR: #1,849
Page quality: 0%
Prime: 98%
Sponsored: 89%
Out of stock: 17.9%
Avg brand age: 23 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

38%

Top 20: 80%

Top-5 click share

30%

Top 20: 68%

Open market

58%

Fuyhiuous9%
FetionSung9%
TEOY8%
DoMiDoLa8%
Uywgaun5%
Sacuoskdyu4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 3.4×

Open Trend

Top mario plates search terms

mario plates33K/yr +25.4%4.3% conv.
super mario plates17K/yr +37.6%3.2% conv.
mario plates and napkins16K/yr +27.6%6.5% conv.
mario birthday plates14K/yr +51.2%4.5% conv.
mario party plates11K/yr +32.4%3.6% conv.
super mario plates and napkins8K/yr +18.5%5.1% conv.
mario napkins9K/yr +17.5%2.3% conv.
mario paper plates6K/yr +18.8%4.0% conv.
super mario napkins6K/yr +25.1%2.0% conv.
mario party plates and napkins5K/yr +18.4%5.3% conv.

All search terms

Top mario plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mario Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Mario Party Supplies Mario Theme Party Decorations

TEOY$22.144.6★37 rev

Fuyhiuous 40Pack Mario birthday Party Supplies include 20 plates 20 napkins for the Mario party decoration

Fuyhiuous$16.344.5★54 rev

40pcs Super Bros Party Supplies include 20 plates 20 napkins for the Super Bros birthday party decoration

DoMiDoLa$15.944.1★45 rev

40Pcs Mario birthday Party Supplies include 20 plates 20 napkins for the Mario party decoration

FetionSung$14.574.5★77 rev

Uywgaun 96 Pcs Dots Birthday Party Decorations Paper Party Plates and Napkins for Dots Themed Party Supplies Dessert Tableware Set for Kids Woman Girls Birthday Party Serves 24

Uywgaun$21.884.9★12 rev

Newest

by launch date

Mario Party Tableware 20 Plates and 20 Napkins and Tablecloth71 x 42 Super Bros Birthday Party Decorate Supplies

PEACHPUNK$19.839 rev

2mo ago

Mario Birthday Party Supplies 20 Plates 20 Napkins and 1 Tablecover for Mario Party Supplies Mario Theme Party Decorations

Aorsewynn$15.842 rev

3mo ago

Mario Birthday Party Supplies 10Pcs 9 Inch Plates 10Pcs 7 Inch Plates 20 Napkins and 1 Tablecloth Mario Party Decorations

LYYCLFQ$19.9113 rev

3mo ago

latest Mario Party Tableware 20 Plates and 20 Napkins and Tablecloth71 x 42 Super Bros Birthday Party Decorate Supplies

88xiaoyun$17.8543 rev

4mo ago

41pc Mario Birthday Party Tablewares Set 20 Plates 20 Napkins and 1 Tablecloth Mario Party Decorations

PARTY SUPE$19.1224 rev

4mo ago

What buyers say about mario plates

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Nice quality perfect for small party decor”

Color12%

“Color is good”

Advertised Vs Actual Product9%

“Looks as pictured”

Design-Overall8%

“I like the colors and designs”

Value For Money8%

“Good price”

Durability5%

“The quality was impressive—definitely durable”

Size-Overall3%

“Good size and cute”

Assembly/Installation3%

“everything looked great once it was set up”

Graphic/Print3%

“Good clear printed images on a everything with vurbat colors”

Material Quality3%

“Excelente material”

What buyers complain about

Size-Overall15%

“were just loose”

Value For Money15%

“Not worth even half the price”

Strength10%

“not super strong”

Thickness9%

“The plates are thin”

Advertised Vs Actual Product7%

“Not as advertised”

Quality-Overall7%

“Cons: it is overpriced for the quality”

Smell6%

“The chemical smell is on everything”

Leak-Proof2%

“Ballons leaked the helium”

Color2%

“The napkins are a little color faded looking”

Durability1%

“Sad they weren't more durable”

Top return reasons

Size-Overall38%

Value For Money17%

Advertised Vs Actual Product12%

Quality-Overall11%

Color7%

Material Quality2%

Print Quality2%

Strength2%

Smell2%

Defective Material/Parts1%

Common questions

Is mario plates profitable to sell on Amazon United States?: The niche generates $126K/yr across 54 tracked products. 11 of 31 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (65/100).
How competitive is the mario plates niche?: 42 brands and 58 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in mario plates?: Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 1.8%.
When does demand for mario plates peak?: Demand peaks in Apr–May; the busiest month runs 3.4× the quietest.
What does it cost to enter the mario plates niche?: Listings span $6.52–$34.49; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 60 reviews — the moat a new listing must climb.