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Mario Pinata

Maybe

An estimated 0.4% of orders come back. But the top 5 products take 81% of clicks, so Mario Pinata is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$75K/yr83K searches / yr
90-day growth
+55.1%search demand this quarter
Competition
81%top-5 click share · 15 brands · 29 sellers

Flapen Score

Mario Pinata against its category

The dotted line is the Home & Kitchen average. Past it, Mario Pinata is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mario Pinata market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Pinata 83K times last year and spent an estimated $75K. The top 5 brands take 81% of clicks. Demand peaks in May–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +55.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
+55.1%
Conversion, latest week
4.6%
Market size, estimated
$75Ka year
Peak month
May3.5× the quietest month
Top search term
mario pinata46K searches a year

02 · Price

A sale here is worth $19.86.

Listings sell for $19.86 on average, from $2.90 to $35.93. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.86 that is $2K to $5K a year per listing.

Average price
$19.86inside the $15 to $100 sweet spot
Price range
$2.90–$35.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #248 within Decorative Boxes. It carries 737 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
93%
Out of stock, average day
5.0%
Average rank
#248in Decorative Boxes
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
737per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mario Pinata products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

15 flat

Sellers

29

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

15%

  • Brand 124%
  • Brand 223%
  • Brand 323%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Mario Pinata search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 3.5×

Search terms

Top Mario Pinata search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mario pinata46K/yr
  • super mario pinata22K/yr
  • piata de mario bros10K/yr
  • mario pinatas for birthday party5K/yr

Reviews and returns

What reviews say buyers love and hate about Mario Pinata

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Misleading description”
A buyer, on “Advertised Vs Actual Product”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mario Pinata questions

Answered from the same tracked data.