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Marine Corps Blanket

Fail

Shoppers spend an estimated $14K a year here, so Marine Corps Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$14K/yr23K searches / yr
90-day growth
-0.4%search demand this quarter
Competition
64%top-5 click share · 6 brands · 12 sellers

Flapen Score

Marine Corps Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Marine Corps Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marine Corps Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Marine Corps Blanket 23K times last year and spent an estimated $14K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
1.2%
Market size, estimated
$14Ka year
Peak month
December6.2× the quietest month
Top search term
usmc blanket8K searches a year

02 · Price

A sale here is worth $49.52.

Listings sell for $49.52 on average, from $20.50 to $88.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $49.52 that is $0 to $5K a year per listing.

Average price
$49.52inside the $15 to $100 sweet spot
Price range
$20.50–$88.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #6,648 within Throws. It carries 770 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
4.8%
Average rank
#6,648in Throws
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
770per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Marine Corps Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Marine Corps Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Marine Corps Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • usmc blanket8K/yr
  • marine corps blanket9K/yr
  • marine blanket7K/yr

Reviews and returns

What reviews say buyers love and hate about Marine Corps Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
18%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Consider a better quality blanket”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Marine Corps Blanket questions

Answered from the same tracked data.