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Margarita Salt

Pass

Margarita Salt scores 68 out of 100, a Pass. Shoppers spend an estimated $420K a year here, search demand grew +40.4% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
68
68 / 100
Top 2% of 11,240 Home & Kitchen niches · +19 vs the category median of 49
Market size
$420K/yr288K searches / yr
90-day growth
+40.4%search demand this quarter
Competition
46%top-5 click share · 19 brands · 583 sellers

Flapen Score

Margarita Salt against its category

The dotted line is the Home & Kitchen average. Past it, Margarita Salt is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Margarita Salt market on Amazon at a glance

Shoppers on Amazon United States searched for Margarita Salt 288K times last year and spent an estimated $420K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+40.4%
Conversion, latest week
11.9%
Market size, estimated
$420Ka year
Peak month
May2.0× the quietest month
Top search term
margarita salt222K searches a year

02 · Price

A sale here is worth $12.24.

Listings sell for $12.24 on average, from $3.17 to $28.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $12.24 that is $15K to $18K a year per listing.

Average price
$12.24under the $15 to $100 sweet spot
Price range
$3.17–$28.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Bar Tools & Drinkware. It carries 753 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Bar Tools & Drinkware
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
753per listing
Listings tracked
29

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Margarita Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

583

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

33%

  • Brand 121%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Margarita Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Margarita Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • margarita salt222K/yr
  • salt for margarita rim11K/yr
  • margaritas salt6K/yr
  • rim salt8K/yr
  • salt rim7K/yr
  • rimming salt7K/yr
  • cocktail salt7K/yr
  • tequila salt7K/yr
  • rim salt for cocktails6K/yr
  • bar salt3K/yr

Reviews and returns

What reviews say buyers love and hate about Margarita Salt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Salt Content”
20%of negative reviews mention “Salt Content”
0.6%of orders come back
“Way to salty for my tastes”
A buyer, on “Salt Content”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Margarita Salt questions

Answered from the same tracked data.