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Manual Espresso Machine

Fail

The top 5 brands take 100% of clicks, so Manual Espresso Machine is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$5.4M/yr1.7M searches / yr
90-day growth
-0.4%search demand this quarter
Competition
73%top-5 click share · 3 brands · 37 sellers

Flapen Score

Manual Espresso Machine against its category

The dotted line is the Home & Kitchen average. Past it, Manual Espresso Machine is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Manual Espresso Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Manual Espresso Machine 1.7M times last year and spent an estimated $5.4M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
3.3%
Market size, estimated
$5.4Ma year
Peak month
December2.5× the quietest month
Top search term
aeropress996K searches a year

02 · Price

A sale here is worth $98.30.

Listings sell for $98.30 on average, from $9.98 to $289.24. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $98.30 that is $393K to $492K a year per listing.

Average price
$98.30inside the $15 to $100 sweet spot
Price range
$9.98–$289.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$393K–$492K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Coffee, Tea & Espresso. It carries 10,701 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Coffee, Tea & Espresso
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
10,701per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Manual Espresso Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Manual Espresso Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Manual Espresso Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aeropress996K/yr
  • aeropress coffee maker136K/yr
  • manual espresso machine90K/yr
  • flair espresso62K/yr
  • manual espresso machines37K/yr
  • oxo rapid brewer84K/yr
  • aero press36K/yr
  • cafelat robot41K/yr
  • flair 5843K/yr
  • manual espresso maker32K/yr

Reviews and returns

What reviews say buyers love and hate about Manual Espresso Machine

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Value For Money”
2.9%of orders come back
“The price is pretty steep for what you're getting”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Manual Espresso Machine questions

Answered from the same tracked data.